What is PPC?Scott is an expert at helping businesses to maximize the profits they generate from PPC advertising with detailed keyword research, constant performance optimisation, split-testing and competitor analysis. If you’re considering investing in internet marketing and want to know, ‘What is PPC?’, watch the video or Read more.
- In-depth keyword research
- Detailed analysis of your key competitors
- Meticulous, long-term strategy-planning
- Optimal account set-up and structure
- Continuous bid-price monitoring and optimisation
- Constant ad split-testing
- Overall monitoring, including bids, click-through rates, quality score, conversion rates, triggered keywords and mor
More About Scott’s Approach to PPC Advertising
Still wondering, ‘What is a PPC?’ – continue reading for more information about how pay per click campaigns work and Scott’s approach to PPC internet marketing.
Scott’s approach to PPC is focused on driving the maximum number of high-conversion leads to the websites of the large and small businesses he works with. Having run a successful internet marketing agency since the ‘90s, Scott is an expert at helping companies to increase their sales with pay per click advertising.
Scott’s state-of-the-art algo-systems will maximize your conversion rates by testing a variety of bid amounts, Google positions, combinations of keywords and ad combinations to identify which ones generate the most sales. Scott’s automated PPC systems are a tried-and-tested tool for boosting profit from pay-per-click advertising.
When you work with Scott, you can enjoy peace of mind that your PPC is in the hands of a highly experienced internet marketing professional who is committed to fair and honest pricing. Unlike many other PPC agencies, Scott will work directly with your Google account, rather than using his own. This makes the process far more transparent and ensures that you’re getting a good deal. Unfortunately, some internet marketing agencies have been caught charging their clients as much as double for their ads as they really cost – telling them, for example, that the Google bill was £10,000 when in reality it was only £5,000 and pocketing the difference.
When you work with Scott, you’ll pay Google directly, so you’ll know exactly how much your campaigns cost. By working directly with your Google account, Scott will also help you to develop your account into a valuable asset by increasing your quality score – which plays an important role in the success of your PPC campaigns. Unfortunately, many PPC agencies insist that all work is carried out through their own account. The reason for this is that when you start using PPC with Bing, Google or Yahoo, you are given a quality score, which gradually increases with good management and strategy. By using their own accounts, agencies put their clients in a difficult position, where they will have to start again with a low quality score if they want to use another agency or take control of their own PPC campaigns. Scott strongly believes that this practice is unfair, which is why he uses his clients’ accounts, and helps them to reap the long-term rewards from their campaigns.
Scott encourages his clients to consider Bing as well as Google for PPC advertising. People often dismiss Bing because it’s so much smaller than Google. However, Bing can have anything from 10-30% more search volume than Google for certain niches. And Bing is always cheaper, because there are far fewer advertisers competing.
Scott uses ‘split testing’ to get the best results for his clients. He will closely monitor and test two or more of your ads with the same landing page or ad with a variety of webpages to see which is producing the best results. This is a great way of identifying the most effective way to market your products. If, for example, you want to find out if it’s better to charge £80 or £100 with a ‘20% off’ reduction for a certain product, Scott can create two pages, sending half of your traffic to the first page and half to the second page – using exactly the same ad. You will then be in a position to see which deal generated the most sales, and this information can be applied in other internet marketing strategies, such as SEO.
Scott.Services’ PPC Advertising White Label Reselling Programme
Scott’s lucrative white label reselling programme is available for all his PPC advertising services. Get in touch now if you want to resell high-quality pay-per-click advertising packages under your name and brand. You will be provided with everything you need to sign up your first clients, including a free website, your own branding and detailed guidance on how to rapidly develop your reselling business. The price at which you sell Scott’s services is entirely up to you, so the earning potential really is unlimited. What’s more, you can sign up your own resellers to enhance your monthly income.
- Maximizes your pay-per-click profits
- Constantly adapts& optimises your accounts
- Completes detailed keyword research for your brand
- High-quality split-testing
- Boosts click-through rates and quality score
- Long-term PPC strategy planning