What is PPC?

If you want to maximize the profit you generate from your Google AdWords account, Scott.Services can help. Scott has helped hundreds of businesses to decrease the amount they spend on PPC advertising, while increasing the number of leads and sales their website receives. Scott’s algo-system will review your keyword bids, providing detailed data on their performance, and regularly adjust them to increase your profits. Scott provides a full Google AdWords management service and a range of affordable, no tie-in contracts, carefully tailored to your ambitions.Since the ‘90s, Scott has been finding innovative ways to help businesses who want to take their online performance to the next level. His fast, reliable PPC services are available for Google, Yahoo and Bing. Scott’s tried-and-tested automated systems and powerful manual techniques will ensure that your ads appear on the search engines’ first page of results – and that they’re clicked on by the users who are most likely to pay for your product or service. Scott provides the following services to maximize your PPC profit:

• In-depth keyword research
• Detailed analysis of your key competitors
• Meticulous, long-term strategy-planning
• Optimal account set-up and structure
• Continuous bid-price monitoring and optimisation
• Constant ad split-testing
• Overall monitoring, including bids, click-through rates, quality score, conversion rates, triggered keywords and mor

Scott provides businesses of all sizes with a high-quality PPC internet marketing service which is tailored to their needs. He will constantly improve the performance of your PPC accounts and adapt your account to search engine changes and the actions of your competitors. Get in touch with Scott today for a chat about taking your PPC advertising to the next level or launching your first pay-per-click campaign. Still wondering, ‘What is PPC?’ – continue reading to find out more about how Scott can help you to profit from your pay-per-click advertising campaigns. What is Pay-Per Click Advertising? Pay-per-click or PPC advertising is an internet marketing practice where you pay a fee when someone clicks on your ad. Search engine PPC involves bidding for ad positions on the search engines’ result pages’ sponsored links. The aim of PPC bidding is generally for your ad to occupy the top position on Google’s results page. Each time someone clicks on your ad, which features a small amount of text and a link to your webpage, you pay the search engine. So you are paying a small fee for users who may become customers to visit your company’s website. PPC can be a high ROI internet marketing technique, driving a steady stream of sales to your website which far outweighs the cost of your PPC ads. Read on if you’re still wondering, what is a PPC campaign? For PPC to be effective, it’s important to carry out extensive research to identify the keywords which will get the best results for your brand. Once you have identified the right keywords, they will then be divided into separate campaigns and ad groups. It’s also important to make sure that the webpages which potential customers land on when they click on your PPC ads are geared towards converting as many leads into sales as possible. Google and other search engines approve of websites which feature relevant and well-targeted PPC campaigns. What is PPC Google AdWords? Google AdWords is the world’s biggest and most popular pay per click advertising system. Businesses can create ads to appear on Google’s results pages and other webpages. Google AdWords requires users to bid on keywords and pay the search engine every time someone clicks on one of their ads. Winning the bidding process is important if you want your PPC campaign to be successful. Every time someone carries out an online search, Google scans through its AdWords ads for the relevant keyword and selects a number of ads for the top spots on the first page of its results, where they will be most visible and receive the largest number of clicks. Google selects ads for its top positions by assessing a variety of aspects, such as the relevance of advertisers’ keywords and the size of their bids. Your ‘Ad Rank’ is an important factor in deciding whether your ad will appear at the top of Google’s results. Your Ad Rank is calculated by referring to your CPC Bid, which is the highest sum you are prepared to pay, and your quality score, which is based on Google’s assessment of your click-through rate, the quality of your webpages and the relevance of your advertising. AdWords PPC campaigns can be a powerful internet marketing strategy when they are done well. Google is so popular that you can create a significant increase in traffic and sales if your ads are successful. However, it’s important to pay close attention to keyword relevance and quality score if you want to get the best possible results from Google AdWords. Scott is an expert at creating powerful keyword groups and well-crafted ad text to push your ads to the top of Google’s results pages. He will create high-quality content for your webpages which is carefully tailored to your brand and focused on converting the maximum number of leads into sales. Scott will also boost your quality score to ensure that you get more clicks on your ads at the lowest cost. What is Pay Per Click Keyword Research? Keyword research plays an important role in pay-per-click advertising, and many advertisers make the mistake of only completing this vital step once – missing out on relevant keywords which could be driving sales to their website. Scott will carry out detailed keyword research for your website. He will monitor and adapt your keyword list to get the best possible results for your brand. Scott’s in-depth keyword research is focused on identifying the search terms which are most relevant to your service or product, which will attract the users who are most likely to become customers. This an important stage in keyword research; there’s little point in driving users to your site who are unlikely to make a purchase, which is why Scott takes care to identify the keywords which are highly relevant to your business and have the best ‘user intention’. While it may seem intuitive to opt for the most popular keywords with the highest search frequency, it is equally important to include more specific keywords in your research. They are less competitive and cheaper, and can drive considerable sales to your website when they are well chosen. What is PPC Campaign Management? It would be a big mistake to think that you could sit back and relax as soon as you launch your PPC campaign. It’s crucial that PPC ads are closely monitored and refined for the best results. Scott will constantly assess the success of your campaigns, analysing what is working well and what needs to be improved to make sure your ads drive as many high-conversion leads to your business as possible. Scott will expand your keyword groups, adding terms which are relevant to your business in order to target an increasing number of users. He will monitor your webpages, refining the content to convert the maximum number of leads into sales, and boost your quality score by splitting your ad groups into more concentrated groups to create carefully targeted webpages and ad text. What is PPC Marketing? Find Out How Your Account is Performing with a Free PPC Check If you’re considering investing in PPC ads, why not take advantage of Scott’s PPC Check. You’ll receive an in-depth review of your account, including valuable information on how you can increase your profits. It’s also 100% free of charge or obligation, so get in touch today to arrange your PPC Check.