Scott’s Google remarketing services increase sales by targeting potential customers who have shown an interest in your business. AdWords boosts confidence in your brand and gives users all the chances they need to make a purchase. For more information about Scott’s remarketing strategies, watch the video or Read More.
Boost Your PPC Campaigns with Scott’s AdWords Remarketing
Scott.Services’ fast and affordable remarketing campaigns focus on turning people who have shown an interest in your product or service into customers. Scott will increase your conversion rate by targeting users who have clicked on one of your PPC ads but haven’t yet taken action. By increasing confidence in your brand and providing users with as many chances as they need to make a purchase, Scott reduces the number of leads that slip through the net.
AdWords remarketing is a powerful internet marketing tool for boosting your PPC campaigns. Remarketing is particularly effective with standard pay-per-click advertising, where people search for keywords and click on the ads in their search results. Let’s say, for example, you need a 300% ROI to make PPC viable and you have 100 keywords. If 80 of your keywords are only generating a 250% ROI, it may be necessary to eliminate them after trying to save them with various ad combinations and landing pages. But remarketing would only have to increase your leads and sales by 20% to hit your 300% target, which would enable you to keep all your keywords and continue to grow your PPC campaigns. Remarketing tends to be produce an extremely high conversion rate; targeted users have already shown a strong interest in your product, so there’s a good chance that they will take action.
Scott’s Powerful & Cost-Effective Remarketing Solutions
Scott has developed a highly effective remarketing strategy for ‘saving the sale’ among people who have clicked on one or more of your PPC ads, but haven’t yet make a purchase or placed an order. Scott conducts extensive research to identify the most effective way to turn interested shoppers into customers. By creating ads which perfectly match the item users have searched for, Scott’s remarketing solutions build trust among people whose confidence in your brand has not quite been strong enough in the past. Scott’s ads will appear on various websites that users regularly visit, so those who haven’t yet taken action because the timing hasn’t been right are given multiple opportunities to make a purchase. Remarketing is an extremely reliable internet marketing technique which consistently achieves great results – not only for pay-per-click advertising but for SEO, too. Scott advises all his clients to consider a remarketing campaign as part of a well-rounded internet marketing strategy.
What is Remarketing for Google AdWords?
Remarketing is a powerful way of ‘saving the sale’ by reminding potential customers of the service or product that they have viewed but haven’t quite been convinced to pay for. If, for example, you sell phones and accessories, including iPhone cables, you would hope that someone who has searched for ‘iPhone cable’, seen your ad and clicked on it would make a purchase. They have found exactly what they were looking for, after all. Unfortunately, people tend to be more hesitant when they shop online and it’s likely that a large percentage of people who search for an item and view it on your website won’t immediately make a purchase. The key is to increase the number of people who become customers, among users who have not taken action the first time they viewed your product or service, and this is where remarketing comes in.
Remarketing involves creating ads which appear on the websites that users regularly visit, giving them all the opportunities they need to purchase the item they have already shown an interest in. Millions of websites host remarketing campaigns, from YouTube and national newspapers to smaller specialist interest sites. Websites which host remarketing ads identify users with an IP address and cookies. They then display the ad, which usually consists of a text and image banner, via Google AdWords Remarketing. Remarketing ads can appear on the websites a user visits for up to four months, significantly increasing the chances that they will take action. If a user who is targeted with remarketing doesn’t click on any of your ads, you don’t pay a penny. So, even if you don’t make a sale, you have developed your brand awareness. Users can see your ads as many as 100 times per day, so the benefits for brand perception are significant.
Remarketing can ‘save the sale’ at an extremely low cost. If a user hasn’t made a purchase yet due to a lack of confidence in your brand, their confidence is likely to grow during the four-month remarketing period, greatly increasing the likelihood that they will become a customer. The majority of online shoppers don’t think twice about how the remarketing process actually works, and people tend to have more trust in brands which they regularly encounter online. If someone who is looking for size 11 Nike trainers repeatedly sees your brand during their day-to-day internet activity, their confidence in your brand is likely to grow sufficiently that they are ready to make a purchase.
Your Options for AdWords Remarketing Solutions
Scott provides a full range of Google remarketing services. You can target all users with the same text banner or ad, or tailor your ads to the exact product or service which a user has shown an interest in. Scott is an expert when it comes to creating ads which will maximize conversions among shoppers who have clicked on your PPC ads. Scott advises all his clients to consider remarketing as a cost effective and powerful tool for increasing the flow of leads and sales to their website.
Scott will closely monitor and optimize your remarketing campaign to ensure that you get the best possible results. You will be provided with regular, up-to-the-minute reports on the conversion rate of your ads. Remarketing offers extremely high conversion rates, because users have already shown a strong interest in the product or service by searching for it and clicking on the relevant ad.
Scott carefully tailors his remarketing solutions to the goals of the small and large businesses he works with. You can choose to target all users with the same ads, or tailor your ads to perfectly match users’ searches. For example, if you sell Nike trainers in a range of sizes, you could create a remarketing campaign where users who have clicked on your PPC ad for size 10 trainers see ads for size 10 Nike trainers, rather than a more general ad for trainers of all sizes.
Remarketing can be particularly effective when it is used like a news channel. If, for example, you have 1,000 people on your remarketing list and 1,000 people see your ads every day, you can target them with an additional message, such as a special offer. Scott will create a banner and image for your offer, upload it and pause it on the search engine. Then, for the period of your choice, your special deal will replace your standard ads, reaching the same 1,000 users. This is a powerful way of increasing sales by targeting users with information which is relevant to their search.
Remarketing Strategies with a Reputation for Quality & Integrity
If you’re looking for remarketing solutions you can trust, you’re in the right place. Quality and integrity are at the heart of all of Scott’s AdWords remarketing services. Google Scott D Smith and see for yourself. You won’t have to look far to discover hundreds of endorsements from happy clients around the world, on LinkedIn and other sites.
Scott.Services is a limited and VAT-registered company with a reputation for world-class remarketing AdWords services. Scott holds professional membership status at the Internet and Website Regulatory Office (IWDRO). As well as following the organisation’s strict code of conduct, Scott has undergone a rigorous process to prove his commitment to best practice, and ethical and professional conduct.
Scott.Services offers a range of highly flexible internet marketing packages, and never ties his clients into contracts. You can start, stop, pause, upgrade or downgrade at any time. Scott’s PPC remarketing services are available in any language, in any country. You can choose the services which are best for your business from a full range of PPC services, including keyword research, conversion rate optimisation, Google Shopping, split testing, AdWords and Bing account management and quality score optimisation. PPC advertising can be enhanced with Scott’s other internet marketing services, including social signals, SEO remarketing, local SEO, global SEO, Google penalty repair, online reputation management and brand management.
Unlike many other Google remarketing professionals, who provide each of their clients with the same service with little regard for their individual needs, Scott tailors his approach to each business he works with. He will take the time to get to know you and your business, and work closely with you to create a winning formula for your brand. Scott will carry out a detailed assessment of your PPC account, identifying what is working well and what could be done to decrease the amount you spend on your ads, while increasing your conversion rate and profit.
More About Scott’s Remarketing Strategies
Scott is a self-confessed internet marketing addict who has been finding innovative ways to help businesses to grow online since the ‘90s. He has kept a close eye on the way the search engines have evolved over the years, and adapted his approach to stay ahead of his competitors while keeping his prices low. Scott has developed a series of powerful algorithm systems to review and optimize his clients’ AdWords accounts. The power of Scott’s fast and efficient automated systems is equivalent to several PPC professionals working full-time, so you get an exceptional service for a remarkably reasonable price.
Scott encourages his clients to consider dividing their PPC budget between Google AdWords and Bing. Due to its size and popularity, many companies overlook Bing and devote all of their resources to AdWords campaigns. In fact, Bing has a higher search volume for some niches, not to mention the fact that many keywords are far less competitive, so it’s often possible to achieve good results at a remarkably low cost.
Scott never cuts corners and, unlike many other Google remarketing agencies, he delivers all internet marketing services himself, to the very highest standard. When you work with Scott.Services, you’ll have peace of mind that none of your work is being outsourced. Scott is committed to only using reliable internet marketing techniques, focused on outstanding long-term results. He will never use ethically and legally problematic ‘grey hat’ or ‘black hat’ strategies, which rarely achieve long-lasting success, and can cause all kinds of problems for your brand.
Honestly Priced Google Remarketing Services
Scott’s PPC services are transparent and honestly priced. That’s why he will work directly through your AdWords account, rather than insisting on using his own. Unfortunately, it’s increasingly common for AdWords remarketing agencies to charge their clients far more than their ads really cost. For example, an agency might charge you £10,000 for your AdWords ads when, in reality, they only cost £5,000 and the agency which is supposed to be helping your brand has pocketed the difference. By working with your account, Scott makes the whole process completely transparent. You’ll settle your bill with Google directly, so you’ll be able to keep track of exactly how much you’re spending. The other advantage of Scott working with your account is that he will improve your quality score, which affects how much you pay for your ads and the overall success of your campaigns. With good management and optimisation, Scott will increase your score, reducing the cost of your ads while increasing your conversion rate and profit. If and when you decide to move on, you will inherit the quality score which Scott has developed for you. Many agencies insist on using their own account, which makes it difficult for clients to leave because they will have to start all over again with a low quality score. Scott believes this practice is unfair, which is why he always offers to work directly with clients’ AdWords accounts.
- Powerful & cost-effective internet marketing
- Increases your conversion rate & sales
- Builds confidence & trust in your brand
- Gives users multiple chances to take action
- Increases the flow of leads to your website
- Honest & fair pricing – no tie-in contracts