Scott’s PPC competitor piggyback strategy is a powerful technique which uses competitors’ brand names as keywords to increase sales. Bidding for competitor keywords quickly boosts the flow of high-quality traffic to your website, while keeping your costs to a minimum. For more information about Scott’s pioneering PPC brand bidding service, watch the video or
If you want to increase your pay-per-click conversion rate, Scott’s PPC brand bidding can help. By directing potential customers who have searched for one of your competitors to your website, Scott will help you to secure sales among users who would otherwise have used your rival’s service. Scott will identify the competitor keywords which will attract the highest-quality traffic to your website. By bidding for those terms, he will reveal your PPC ads to online shoppers who have searched for your competitor’s brand. PPC competitor piggyback is a powerful and cost-effective technique. Scott’s state-of-the-art algo-systems enable him to provide an exceptional service at a low price. By continuously monitoring and optimising your Bing or AdWords account, he will increase your sales while reducing the amount you spend on your campaigns.
What is Brand Bidding?
Still wondering, ‘Why bid on brand terms?’ Continue reading for more information on Scott’s PPC competitor piggyback strategy.
Pay-per-click advertising involves bidding for your ads to appear in search engines’ results, where they will be seen and clicked on by potential customers. Every time someone clicks on one of your ads, you pay the search engine a small fee. Most advertisers only bid on the general keywords which are most relevant to their business. Someone who runs a golf shop in London, for example, might bid on ‘cheap golf equipment’ or ‘golf shop in London’. Broad terms can be competitive, and it often takes considerable time and resources to achieve good results. Competitors’ brand names, on the other hand, are often fairly uncompetitive. Scott’s PPC competitor piggyback strategy involves bidding for competitor keywords to drive leads and sales to his clients’ websites. So, Scott would identify the golf shop owner’s top competitors and bid for brand names, such as ‘Smith’s London Golf’ or ‘Hackney Golf Store’. People who search for those brand names will see Scott’s client’s PPC ad. Competitor piggyback is a powerful but generally overlooked internet marketing technique, which can produce an impressive conversion rate, due to the high quality of the web traffic it attracts.
More About Scott’s PPC Competitor Piggyback Strategy
The vast majority of businesses and pay-per-click agencies completely overlook the potential of competitor keywords and focus on broader, more competitive terms. Bidding on brand terms can be an extremely effective technique, however. Competitor keywords tend to be fairly uncompetitive, so you can achieve good, fast results while keeping the amount you spend on your ads to a minimum. Scott is an expert at using the brands of his clients’ rivals to their advantage. By bidding for your competitors’ brand names, Scott will broaden your PPC campaign, reaching potential customers who wouldn’t otherwise find you online. With a combination of state-of-the-art automated systems and tried-and-tested manual techniques, Scott will carry out in-depth research to identify the competitor keywords which will get the best results for your brand. He will then create an optimal bidding strategy to ensure that as many potential customers as possible see and click on your ads. Brand name keywords don’t always have a huge search volume, but the quality of the web traffic is high, so you can quickly increase your conversion rate and sales – and improve the overall performance of your PPC campaigns.
Turn Users Who Have Searched for Your Top Competitors into Customers
If your goal is to increase your pay-per-click conversion rate and profit, Scott’s PPC competitor piggyback strategy is a powerful tool. By targeting users who have searched online for one of your top competitors Scott will drive a considerable amount of high-quality traffic to your site. You can then convert users who may otherwise have opted for your competitor into your own customers by showing them the benefits of your product or service on your landing page. Competitor keyword bidding is particularly effective as one component in a wider pay-per-click strategy. By generating good results not only from the broad keywords which are most relevant to your brand, but also from your competitors’ keywords, you will increase the overall performance of your AdWords account, decreasing the amount you spend on ads, while increasing your conversion rate and profit.
Quickly Increase Your PPC Conversion Rate with Competitor Keywords
Scott’s PPC competitor piggyback strategy quickly increases the flow of leads and sales to his clients’ websites, at a remarkably low cost. Competitor keywords are generally far less competitive than more universal search terms, so you can get good results while keeping the amount you spend on your ads to a minimum. Scott will thoroughly research your competitors and target market to identify the competitor keywords which will drive the maximum number of visitors to your site. By focusing on keywords which are perfectly matched to your product, Scott will ensure that your website receives high-quality traffic and an exceptional conversion rate. You can boost your sales by adding users who land on your webpages to your remarketing list via Google AdWords, increasing confidence and providing multiple opportunities to take action.
Divide Your PPC Power Between Multiple Keywords with Scott’s PPC Brand Bidding
Scott will increase the flow of traffic to your website by creating effective PPC ads for your top competitors' keywords. It’s often possible to get good results much faster by focusing on your competitors’ keywords than it would be for broader search terms. If, for example, you sell golf equipment, keywords such as ‘buy golf clubs’ or ‘cheap golf equipment’ are likely to be highly competitive and will require considerable time and resources to get good results. Focusing on the top competitors in your area could well get much faster results. Keywords such as ‘Smith’s London Golf Store’ or ‘The Hackney Golf Company’ will probably be far less competitive. By focusing on these keywords, your ads’ visibility could increase dramatically in a short period.
Dividing your PPC competitor piggyback strategy budget between a number of competitors’ brand names rather than focusing on broader, more competitive keywords is often a smart move. You will be generating leads and sales from a wider range of users, and you won’t lose all your traffic if one of your keywords loses its search engine power, or one of your competitors closes their business. Dividing your PPC budget between multiple competitor keywords is an effective, long-term strategy which can quickly increase your conversion rate and the amount you spend on your ads.
Enhance Your PPC Competitor Piggyback Strategy with Scott’s Remarketing Service
PPC advertising is a powerful way of increasing the flow of traffic to your website. Inevitably, however, not everyone who clicks on one of your ads will become a customer. People don’t always take action the first time they view an item online. The main reasons for this are that the timing isn’t right, or they don’t quite have enough confidence in your brand to make a purchase. Scott’s remarketing builds trust among users who have expressed an interest in your product or service, and gives them all the chances they need to buy. Scott will create remarketing ads which are perfectly matched to the searches of users who have clicked on one of your PPC competitor piggyback ads, but have not yet taken action. These ads will appear on the websites they regularly visit for up to four months, greatly increasing the likelihood that they will become customers. Remarketing is a powerful and remarkably cost effective internet marketing technique, and can be particularly productive when combined with PPC brand bidding.
PPC Brand Bidding Services You Can Trust
Scott has been fine-tuning his internet marketing strategies since the ‘90s. The power of his algo-systems is now equivalent to several PPC professionals working full-time, so you receive an exceptional service at a low price. Scott’s algo-systems are a highly effective tool for monitoring and optimizing AdWords accounts and generating all the data needed to launch a successful competitor piggyback strategy. Scott has spent more than 20 years refining his manual techniques to get brilliant results for the companies he works with – not just for a few days or weeks, but for years to come.
Scott has kept a close eye on the evolution of search engines and adapted his approach to stay ahead of his competitors. His algo-systems enable Scott to react quickly to any search engine changes, ensuring that your website gets ahead and stays ahead. All of Scott’s internet marketing strategies, including competitor piggyback, are continuously monitored and optimised. Scott constantly refines his clients’ accounts to get the best possible results for their brands.
If you’re looking for a PPC competitor piggyback strategy service you can trust, you’re in the right the place. Scott places quality and integrity at the forefront of all his internet marketing services, using a combination of state-of-the-art automated systems and finely tuned manual techniques to help the small and large businesses he works with to achieve their goals. Scott.Services has a well-deserved reputation for delivering the highest-quality internet marketing packages at some of the lowest prices available. Search for Scott D Smith online. You won’t have to look far to find hundreds of endorsements from happy clients all over the world, on LinkedIn and other platforms.
Scott.Services is a VAT-registered, limited company which an ever-increasing number of businesses are using to improve their online performance. Scott is proud to be a professional member at the Internet and Website Regulatory Office (IWDRO). He follows the internationally-recognised organisation’s strict code of conduct. He has also undergone a rigorous vetting process to demonstrate his commitment to best practice and ethical and professional conduct.
Scott provides a variety of flexible and affordable PPC piggyback strategy packages, which can be tailored to your requirements. You won’t be tied into a contract, so you can start, stop, pause, upgrade or downgrade your package at any time. Scott’s PPC brand bidding service is available in any country, and in any language. Scott takes a holistic approach to pay-per-click advertising, encouraging his clients to combine PPC piggyback strategy with his other PPC packages, such as keyword research, conversion rate optimisation, split-testing, Google Shopping, Bing and AdWords account management and quality score optimisation. Scott also provides a full range of SEO packages, including online reputation management, brand management, local SEO, global SEO and Google penalty repair.
Unfortunately, an increasing number of internet marketing agencies deliver the same packages to each of their clients with little regard for their individual needs. Scott, on the other hand, carefully tailors his approach to the requirements of every business he works with. He will carry out a detailed assessment of your online performance, taking the time to get to know you and your company before creating a winning formula for your brand. During the process of implementing his PPC competitor piggyback strategy, Scott will provide you with detailed reports on your account’s performance, including exactly the amount and type of data which will be most useful to you. Scott answers all queries promptly and will continue an ongoing dialogue with you to find new ways to increase your PPC conversion rate, while reducing the amount you spend on your ads.