SEO Remarketing

Scott has been running a successful remarketing agency and SEO services since the ‘90s and has developed a remarkably successful technique for ‘saving the sale’ by giving users who have already viewed your product all the chances they need to buy. Scott’s remarketing agency turns users who have encountered your business online into customers. By targeting them with ads for the product or service they didn’t buy the first time they saw it, Scott builds trust for users whose confidence in your brand hasn’t quite been strong enough, and creates multiple opportunities for those who haven’t taken action yet, simply because the timing hasn’t been right. Remarketing is an impressively reliable form of internet marketing, which can have a big impact on the flow of high-conversion leads to your website. Scott recommends remarketing to all his clients as a key component in a well-balanced marketing strategy. Still wondering, ‘What is remarketing?’ – Read on for more information about what Scott’s remarketing agency can do for your business.

Remarketing ‘saves the sale’ by reminding people of your service or product. Imagine you run a company which sells blue shoes. You might expect someone who has searched ‘blue shoes’ and landed on your page to make a purchase, right there and then – after all, they have found exactly what they were looking for. But in reality, people’s online habits are far more hesitant; a high percentage of people will make it as far as your blue shoe page but won’t place an order. In fact, the average ‘good’ conversion rate for online sales is just 5-10% and 10-20% for lead generation. So why are so many people deciding not to buy your product when they find it online? The most common reasons are: 1) The timing isn’t right, and 2) They don’t quite trust your site or brand enough to make a purchase – yet. This is where remarketing comes in.

Remarketing is the process of showing users ads for the blue shoes they have looked at but not bought. Ads for your shoes will appear on the pages of other websites they visit. There are millions of sites where remarketing is possible, from YouTube and national newspapers to much smaller hobby sites. These sites identify the user’s computer using an IP address and cookies, and show the text and image banner for your blue shoes, via Google AdWords Remarketing. Remarketing can target a user for as long as four months, greatly increasing the likelihood that they will make a purchase. One of the big benefits of remarketing is that if a user doesn’t click on any of your ads during the four months they encounter them for, it costs nothing. So, although you haven’t made a sale, you have developed valuable brand awareness without spending a penny; users may see your ads as many as 100 times every day, so it can be an extremely effective way of boosting your online profile.

In the event that someone who didn’t initially buy your product because the timing wasn’t right decides to make a purchase during the four-month remarketing period, you will pay considerably less when they click on your page than you would for standard bidding in Pay Per Click advertising. So, remarketing has the capacity to ‘save the sale’ for a remarkably low cost. If, on the other hand, a user didn’t make an order due to lack of confidence in your brand or website, their confidence is likely to grow during the four-month remarketing period. Most people don’t understand how the remarketing process works and tend to develop more trust in brands which they repeatedly encounter online. So, if a user is looking for blue shoes and they repeatedly see your brand online for four months, they are far more likely to develop the confidence they need to place an order.

Remarketing can be simple, targeting all users with the same text advert or banner, or it can be geared towards the exact product or service users have searched for and viewed. Scott recommends remarketing to all his clients. It can be an extremely powerful and cost effective way of driving more leads and sales to your website, and saving the sales you may otherwise have lost due to poor timing or lack of confidence. Scott is a highly experienced remarketing consultant with the expertise to make sure that you get as many sales as possible from this often overlooked technique. Scott will track the conversion rate of your remarketing, providing you with up-to-the-minute data on the percentage of users you have targeted who go on to make a purchase. Conversion rates for remarketing tend to be impressive, simply because users have already shown a strong interest in the product by searching for it and clicking on a relevant page.

Remarketing enhances other internet marketing by reminding users of your service or product after they first encounter it online. For up to four months after a user finds you online, they will get regular reminders, significantly increasing the likelihood that they will make an order. Scott offers a comprehensive remarketing service, carefully tailored to your needs. You may want all users to see the same set of adverts, or you may want users to see ads which are an exact match for the item they have searched for. So, if you sell shoes in a variety of colours, you might choose a remarketing strategy where people who landed on your red shoe page see ads for red shoes, people who landed on your blue shoe page see ads for blue shoes, and so on.

Scott has been a successful remarketing consultant since the ‘90s, and has the expertise to increase the flow of leads and sales to your website by reminding people who have encountered your product or service online to have another look. Scott will work closely with you find a winning strategy for your business. If you decide on a remarketing strategy which involves all users seeing the same message, he will set up a custom-made remarketing system for search engines such as Bing and Google. He will give a code to you or your web developers which should be placed on all your landing pages – and ideally every page of your website; if you use WordPress, there is a free plugin which automatically places your code on all of your pages, saving you from the hassle of doing it manually. If, however, you want to tailor the messages users receive to their specific searches or the page they have visited, Scott will create an in-depth page plan, calculating a perfect match between users and each of your pages. Scott is an expert when it comes to working out exactly how many different categories of user you should be targeting. So, if you have four distinct user-types and 100 pages, you may decide to allocate 30 pages to Types 1, 20 to Type 2 and so on. Scott will then take your banners and set them up in Google or Bing. If you have decided to target all users with the same advert, Scott will use a single set of banners of around 20 different sizes. If, on the other hand, you have decided to target, say, four different types of user, he will use a set of banners for each type, ensuring that everyone receives reminders about the product or service which they have already shown a specific interest in.

Remarketing can be extremely effective when it is used like a news channel – an approach which is generally overlooked by companies and remarketing consultants, despite being a powerful tool when used well. Let’s say you have 10,000 people on your remarketing list and every day, 10,000 people are seeing your ads. If you want to add an additional message, such as a promotional offer, Scott can get an image and banner for that new message uploaded and approved – but paused – by search engines in advance. On the day or days of your choice, your new message can take the place of you’re the ads which are already in place, reaching the same 10,000 people. This is a great way to tell your potential customers about promotional deals or any other news you think they might be interested in.

Scott has been running a successful remarketing agency since the 1990s. He never ties clients into contracts, so they can stop, start, increase or decrease any time they like. Scott holds Professional Membership status at IWDRO, which means he has been thoroughly vetted and found to follow a membership code of conduct, offering high-quality services at fair prices. Unfortunately, the practices of using ineffective, outdated SEO techniques, or taking companies money but doing nothing with it, have become common. That’s why Scott has achieved IWDRO Membership Status – to give you peace of mind that you are receiving the very best work when you use Scott’s remarketing services. Scott never cuts corners or uses grey hat or black hat SEO techniques which may be legally problematic of cause your website to be penalized by the search engines. He only used the very best white hat remarketing techniques, focused on exceptional long-term results for your business. Scott.Services is a VAT-registered, limited company with hundreds of online endorsements. Scott can work in any country, in any language, and when you use his remarketing services, you can rest assured that you are working closely with a highly experience remarketing consultant. Unlike many other remarketing agencies, which outsource much of their work to third parties, Scott collaborates with all his clients, carrying our all work himself, to help the large and small companies he works with to achieve their goals.

It's well worth shopping around and doing your research before working with a remarketing consultant, which is why Scott offers a comprehensive review pack – 100% free of charge or obligation. This is a great chance for you to ask Scott questions and get to know how he works. It’s also Scott’s opportunity to get to know your business and establish what he can achieve for you.

Scott takes a holistic approach to internet marketing. Unfortunately, many SEO agencies deliver the same package to all their clients, paying little attention to their individual needs. When you work with Scott, you’ll receive a highly personalized service, carefully tailored to your requirements and ambitions. Scott encourages his clients to make remarketing one element of a broader internet marketing strategy. He has been fine-tuning his techniques for more than 20 years, and has found that remarketing is at its most effective when combined with other methods, such as PPC, social signals, negative SEO reporting, global SEO and local SEO. By combining a number of internet marketing techniques, Scott transforms the online performance of the businesses he works with, driving high-conversion leads and sales to their websites for years to come.

Remarketing can be enhanced with global SEO, which helps you to develop your international client-base, or local SEO, which is geared towards increasing your sales among people who are physically close to your business. Another important element in Scott’s internet marketing approach is competitor piggyback, where your competitors’ success is used to your advantage. Scott also offers a comprehensive penalty repair service, reversing any damage to your online performance which may have occurred if you have failed to meet search engines’ strict criteria in the past. When you work with Scott, you will receive up-to-date SEO reporting with exactly the amount and type of data which will be most useful to you. All these measures, combined with Scott’s remarketing services, will help to drive more leads and sales to your website, not just for a few days or weeks but for years to come.

White label resellers have helped to get Scott.Services to where it is today. If you’re interested in reselling Scott’s comprehensive range of internet marketing services, get in touch today. You’ll build lucrative relationships with some amazing large and small businesses, while Scott stays in the background, getting on with what he’s best at.