Adwords & Bing

Scott.Services’ Bing and Google AdWords PPC Service Includes:

1. Detailed keyword research
2. In-depth analysis of your top competitors
3. Long-term PPC strategy planning
4. Account set-up and structure for maximum sales
5. Monitoring and optimisation for bid prices
6. Powerful ad split-testing
7. Thorough, continuous campaign management and monitoring, including conversion and click-through rates, bids, quality score, keywords triggered and more

Bing & Google AdWords Management

Scott encourages his clients to consider Bing and Google for their PPC campaigns. Many advertisers dismiss Bing in favour of AdWords, based on its size. But Bing has a higher search volume for some niches – not to mention the fact that it’s considerably cheaper and less competitive. Dividing your PPC budget between Bing and AdWords management may well be the smartest move for your business.

Here are some of the benefits of PPC AdWords & Bing…

Bing Management Advantages

Many advertisers overlook Bing, which is undoubtedly much smaller than Google. However, it consistently out-performs Google AdWords in a number of areas, and has various advantages when it comes to PPC advertising. Scott achieved brilliant results with Bing for hundreds of businesses and advises his clients not to write it off. Dividing your pay-per-click budget between Google and Bing can be a smart move. You could save a considerable amount of money, while reaching out to users who you would otherwise have missed.

One of the Bing’s major advantages is that it’s far less competitive than AdWords. Bing operates a similar auction model to AdWords, but you can enjoy better ad positions and cheaper prices, due to the comparatively small number of advertisers bidding for the top spots in users’ results pages. Bing also offers more flexibility when it comes to managing your campaigns, which is crucial if you want to continuously monitor and update your ads to maximize profit. You can quickly adjust your settings for ad groups without having to start from scratch, making the optimisation process much faster and more efficient.

Another important advantage of Bing is that it gives you greater control over who sees your ads. Unlike Google, you can select the age and gender of the users you target, so you can make sure that the people who see your ads are well matched to your product or service. Your ads can be refined based on MSN users’ profiles, which can be particularly useful if your business is targeted at a very specific demographic. You’ll save money and guarantee that you’re reaching your target market. Bing ads also provide a better reflection of your social media profile, showing your number of Twitter followers, instead of AdWords, which displays you Google+ following – a comparatively unpopular platform.

Bing gives you greater control over the kinds of searches which trigger your PPC ads by allowing you to choose whether close variants of your keywords reveals your ads. Variants include plurals and misspellings, and you can boost the number of people who see your ads by including them. However, you may only want users who type your exact keyword into the search engine, and Bing gives you this option.

Bing gives you much more control over ‘search partner targeting’ than AdWords. With Bing, you can use your ad groups to target Bing and Yahoo, search partners or both. You can find out exactly which partners are driving traffic to your site, and you can cancel certain partners without excluding the others. Google, on the other hand, offers advertisers a much narrower choice: Google search or Google search and search partners.  Bing also allows you to create more detailed schedules for your campaigns. You can assign different time zones to different ad groups without having to create a whole new campaign. Google restricts AdWords ad groups to their campaign settings, which include network, scheduling and language, making it more difficult to target users in specific locations without starting a new campaign.

Google AdWords Cost-Per-Click Advantages

Google AdWords is the world’s biggest pay-per-click advertising service, and is used my more than 1 million businesses. You can generate considerable profits from AdWords if your campaign is well-designed and properly managed. With so many people using Google as their preferred search engine, you can drive a considerable number of high-conversion leads to your website every day with the right ads.

AdWords operates an auction system, where advertisers bid on their chosen keywords to appear at the top of users’ results. If you want your PPC campaigns to be effective, it’s important to be successful in the bidding process. When a user carries out an online search, Google rifles through the ads for the keyword the user has searched for and chooses ads for top positions in its results pages, where they are most likely to be seen and clicked on.  Ad selection is based on various factors, including the relevance of advertisers’ keywords and the scale of their bids. Ad Rank plays an important role in determining where your ad appears in users’ search results. It is calculated based on your CPC bid (the most you are prepared to pay) and your quality score (based on click-through-rate, webpage quality, relevance and more).

Google AdWords ads consist of a 25-character headline, two lines of text with a maximum of 35 characters each and a display URL of 35 characters. Every time someone clicks on one of your PPC ads, you pay Google a fee. However, providing your ads are being seen and clicked on by people who are well-matched to your product and generate enough sales, the cost of your ads is likely to be negligible compared to the sales they produce.

AdWords allows you to see exactly how many people are viewing your ads – and what percentage click on them. It’s even possible to monitor how many sales your ads generate, which makes it easier to closely monitor your campaign’s performance and make adjustments to maximize your profits. AdWords also enables you to reach potential customers, regardless of the devise they are using. Your ads will be seen by users of laptops, desktops, tablets and mobile phones.

One of the key advantages of AdWords is that it can be closely measured. You can monitor almost every aspect of your campaign’s performance, including click-through rates, conversions and cost per click. This helps you to minimize your costs and maximize your profits. AdWords can be extremely cost-effective when it is well managed. You will only pay a fee when your ad is clicked on and you are in control of how much you spend. What’s more, the amount you spend on PPC will decline over time as your account becomes more efficient.

AdWords also allows you to reach users who are perfectly matched to your product or service by maximizing the relevance of your ads. The ad auction that takes place every time someone carries out a Google search ensures that the ads users see on their results pages are highly relevant to their search. The relevance of your ads and the quality of your webpages are taken into to account when your position on Google’s pages is determined, so your ads will be seen by the users who are most likely to pay for your service.

Considering Working with a Bing or AdWords Management Agency? Get a Free PPC Check

If you’re considering enlisting the help of a Bing or AdWords management agency to take your PPC campaigns to the next level, take advantage of Scott’s PPC check. It’s 100% free of charge and there’s no obligation to pay for any services when your review is complete. You’ll receive a detailed assessment of your PPC account, including in-depth guidance on how your profits could be increased, so get in touch today to arrange your free PPC check.

More About Scott’s Bing & AdWords Management, UK

Scott’s AdWords company’s prices are honest and reasonable – especially compared to many of his competitors’. Rather than using his own account as many internet marketing agencies do, Scott will use your Bing or Google account to carry out all your PPC advertising work, making the whole process far more transparent and keeping you informed on exactly what you are spending and how your resources are being used. Internet marketing agencies have been known to charge their clients as much as double what their PPC ads really cost (for example charging them £10,000 when their PPC bill is really £5,000 and pocketing the difference). When you hire Scott, you will settle your bill with Google, so there’s no question of how much your ads cost. Another benefit of working with an AdWords agency which works with your account is that they can help to develop it into a long-term asset. Scott will quickly boost your quality score, which is important if you want to maximize your profits from PPC. Many PPC agencies require that they use their own account, making it difficult for clients who want to move on, because they will have to start from scratch, with a lower quality score. With good management and strategy, Scott will help you to increase your quality score, which helps to boost sales and keep your costs to a minimum. And if you decide to take control of your own PPC campaigns or use a different Google AdWords agency, your account will be in a better state than when Scott started working with it.

Bing & Google AdWords Campaign Management White Label Reselling with Scott.Services

All of Scott’s Bing and Google AdWords campaign management services are geared towards white label reselling. Get in touch today if you’re interested in making a significant monthly income by selling a range of high-quality internet marketing packages. You’ll get your own website and branding, and all the guidance you need to start signing up clients. Scott will be available whenever you need a helping hand, but he will remain in the background, doing what he does best while you get on with reselling his services – entirely under your name and branding. How you price Scott’s services is entirely up to you. You can boost your income by signing up your own resellers, too, so the earning potential is truly unlimited. Get in touch today for more information on Scott.Services’ white label reselling opportunities.