Keyword Research

What is Keyword Research?

For SEO to be successful, it’s important that thorough keyword research is carried out. The search words and terms chosen will have a big impact on the effectiveness of any further internet marketing for your website, so it’s important to get it right the first time. With more than a decade’s experience running a successful SEO and PPC agency, Scott has the expertise to carry out keyword research which is carefully tailored to your requirements and focused on helping you to achieve your ambitions.

Before taking a closer look at exactly what keyword research involves, it’s important to consider, ‘What is SEO?’ SEO encompasses various techniques and strategies, the main objective of which is to drive leads and sales to a website by pushing it towards the top of search engines’ results pages. The nearer the top of pages you appear on Google, Yahoo and Bing, the more traffic will be attracted to your website. This may sound fairly simple, but getting SEO right is a complicated and nuanced process. It’s important to target users who are likely to pay for your service or product, and it’s important to choose terms which you can realistically climb to the top of the list for. This is where keyword research comes in.

Keyword research is the process of identifying terms used in search engines and is one of the most important parts of SEO. Ranking for the right keywords in search engines such as Google, Yahoo and Bing is crucial to your website’s success, so if you want your website to attract leads and sales, you’ll want to be sure that you’re working with a keyword research expert.

Increasingly, businesses want to know how to do keyword research – and how to do it well. What many companies who try to implement their own SEO strategies overlook is that keyword research is a subtle art, and the consequences of getting it wrong can be serious.

As well as identifying the most effective words and terms in your market, keyword research allows you to observe and predict shifts in demand and market conditions. If keyword research is done well, you’ll stand a much better chance of rapidly developing your website’s ranking. It’s also an important factor in monitoring trends, which is crucial if you want to get ahead of your competitors. With thorough keyword research and a comprehensive strategy, you can tailor your content and push your website to the top of search results, increasing the flow of traffic to your site.

If your keyword research is basic or completed to a low standard, it’s unlikely that any further SEO strategies will yield any significant benefits for your business. Keyword research plays a central role in pushing the right kind of traffic to your site and boosting sales. It is an invaluable tool, allowing you to get an insight to your audience’s search habits and use them to your advantage.

In today’s ultra-competitive business world, it’s more important than ever to keep an eye on what your competitors are doing. If they are ranking well for a specific keyword, you may want to consider where you stand in relation to that word. However, it is often possible to identify keywords which have been missed or neglected by your competitors and quickly develop a strong ranking for them.

Scott’s Approach to SEO Keyword Research

Unlike many of his competitors, Scott doesn’t outsource any of his work. He will carry out detailed keyword research for your website, identifying the words and terms which will drive the most leads and sales to your business. The importance of keyword research shouldn’t be underestimated; if it is not done well, further SEO processes are unlikely to be successful.

Scott takes a holistic, long-term approach to keyword research. He will work towards increasing your search engine ranking, not only for a couple of keywords, but for a whole series of words and terms which are relevant to your product or service. Scott will work closely with you to develop his understanding of your brand, target market and what you want to achieve with SEO marketing. He will build an initial set of keywords, which will then be expanded to the optimum number of keywords for your website. With detailed manual research and high-caliber keyword research software, Scott will identify the keywords which are most important for your business, and gradually push your website towards the top of search engine results pages for those terms.

By accessing data on the kinds of keywords and phrases your potential customers are using, Scott will find a match between your service or product and what users are looking for online. He will carefully analyse your competitors’ approach to SEO and identify the keywords for which increasing your ranking will be most effective.
Next, Scott will calculate the optimum number of pages of content needed for each of your keywords, and the kind of content which will be most effective on those pages. Improving the quality of the keywords on your website is known as ‘on-page’ SEO, and is a crucial component in internet marketing. Making sure that your on-page SEO is in good shape is an important factor in the process of pushing your website towards the top of search engine pages. Carrying out extensive keyword research to make sure on-page SEO is as effective as possible is a big part of Scott’s approach to SEO marketing. If your website is full of relevant keywords – and other on-page elements such as meta-tags and Html – further SEO is far more likely to yield good results.

Scott’s thorough and innovative approach to keyword research helps to improve your business’s online performance and drives more leads and sales to your website. Scott works with a ‘seed list’ of initial keyword ideas. He studies specific locations you want to target and examines competitors’ websites, legally gaining access to a comprehensive list of their data. Armed with this information, Scott then expands the keyword group with variations, related words and brands to cast his SEO net as far and wide as possible; the more keyword data you have at your fingertips, the better chance you have of finding the optimum search terms for your website.

Unlike many SEO and PPC agencies, which simply identify keywords which attract the most traffic, Scott focuses on words with the highest level of ‘user intention’ – in other words, keywords used by people who intend to use or buy the product or service you are offering. During more than a decade perfecting his SEO strategies, Scott has found that keywords with a high user intention are the ones which have a real impact on leads and sales. Attracting web traffic to a site is great, but can be ineffective if visitors have little or no intention of placing an order. Scott specialises in identifying keywords which will drive users who want to make a purchase to your site – so you get exactly the kind of visitors you want.

Next, Scott investigates how easy it will be to get your website to the top of the first search engine results pages, by analysing the competition and how regularly the keyword is searched for. Scott uses a ‘layered’ keyword strategy, which involves focusing on phrases for which your website can be pushed to the top of the search engines in a shorter amount of time. So, instead of focusing on a word like ‘loan’ which could take years of work to get to first place, Scott might focus on phrases like ‘Where can I find a great loan?’ These phrases can be far easier to get to the top of the results pages for and drive considerable leads and sales to your site, especially when a number of them are combined.

Keyword Research as an Important Part of a Wider SEO Strategy

SEO is at its most effective when a number of key components are combined, including keyword research, brand management enhancement and online reputation management. Scott works closely with all his clients, getting to know their business and what they want to achieve. Unlike many PPC and SEO agencies, which deliver the same package, regardless of their clients’ goals, Scott carefully tailors his approach to meet the requirements and ambitions of the large and small companies he works with. Client consultation is an opportunity for Scott to get to know you and establish how he can help your business, and a good chance for you to ask questions so a clear strategy can be developed.

Scott encourages all his clients to take a thorough and well-balanced approach to SEO, combining outstanding keyword research with his local SEO services, global SEO services, PPC and social signals in order to maximize the impact on the number of leads and sales driven to their sites.

Scott’s Keyword Research: Focused on Brilliant Long-Term Results

An increasing number of SEO and PPC agencies outsource their keyword research and other services. But when you work with Scott, you can rest assured that he is completing all work himself, with the cutting-edge algo-systems and strategies which he has been fine-tuning since the 1990s. Scott will complete a thorough review of your website, including a detailed assessment of where your ranking stands in relation to keywords which are relevant to your service or product – and likely to be used by your potential customers.

Scott’s keyword research and wider SEO approach is focused on boosting your ranking for the keywords which are relevant to our business. By carrying out a detailed assessment of the top ten websites for key words related to your product or service, Scott will find out how your competitors have achieved their top SEO ranking. He will outline a series of SEO options, presenting you with the pros and cons of each one so you can work together to make an informed decision on how to proceed.

When keyword research is complete, various SEO strategies can be taken forward to boost a website’s ranking. Unfortunately, a growing number of PPC and SEO agencies employ grey hat and black hat techniques, which are penalized by search engines, not to mention being legally problematic. Scott’s SEO practices are 100% white hat. This is the safest form of SEO, as well as yielding the best long-term results

Enhancing Keyword Research with Further SEO Measures

Keyword research is a crucial part of SEO but is unlikely to have much of an impact on your business unless it is backed up with other SEO components, such as remarketing and brand management enhancement. Scott is a highly experienced remarketing consultant, with the expertise to ensure that his outstanding keyword research is part of a wider strategy, geared towards improving your overall online performance for years to come. Scott is an expert when it comes to remarketing, which involves reminding potential clients who didn’t use your service the first time around that you are their best option, and brand management enhancement, where the online profile of your brand is boosted to increase the flow of traffic to your website. Scott provides a comprehensive SEO package, including Google penalty recovery services, online reputation management and competitor piggyback strategy.

Scott offers local SEO services and global SEO services, to continue to build on the success that keyword research can achieve. Local SEO involves targeting potential customers in a town, city, region or country, and can achieve fast results for businesses which are not targeted at a global market. Global SEO, on the other hand, focuses on reaching a worldwide market. Results may take longer to achieve than local SEO, and different strategies will be used to reach people across the world.

Keyword research can be enhanced with a variety of other SEO techniques, including competitor piggyback (where your competitors’ success is used to your advantage) and penalty repair (where harm caused by your website’s failure to fulfil search engine’s strict requirements is remedied). Scott is also highly experienced at reputation management, minimising the impact of any negative content about your company and enhancing the positive to boost your online presence. Scott also provides detailed SEO reporting, carefully tailored to your requirements. Unlike many other PPC and SEO agencies which provide standard reports to all their clients, Scott will provide you with the amount and type of data which will be most useful to you.