Google Shopping

Scott’s Google Shopping Campaigns Services

With a powerful combination of in-depth keyword research, analysis, strategy planning and constant optimisation, Scott will help you to reduce the amount you spend on your ads, while increasing your conversions and profits. Google Shopping allows you to target potential customers who are searching specifically for your product, which is why conversion rates are so high when Google Shopping ads are managed well. Scott uses tried-and-tested manual techniques and state-of-the-art automated systems to create highly effective Google Shopping merchant campaigns.

Scott will carry out an in-depth analysis of your top competitors to help you to get ahead of your rivals and adapt quickly to change. He will create a comprehensive, long-term strategy for your Google Shopping feed with a focus on maximising your conversion rate and developing your account into a valuable asset. Scott will set up and structure your account to reduce unnecessary expense and convert as many visitors to your website into customers as possible.  By continuously monitoring the performance of your Google Shopping ads, Scott will continue to find new ways to drive an ever-increasing amount of high-quality traffic to your website. His finely-tuned algo-systems monitor and optimise quality score, triggered keyword, click-through rates, bids, conversions and more.

Google Shopping works from a feed which is placed into the Google Merchant Centre and connects with your AdWords account. Scott will optimise your feed to improve your quality score, which affects how many people see and click on your ads, and how much you pay for your ads. Every time someone searches for a product, Google scans through all the Shopping ads for that item and selects the top ads to appear in the standard search results. So, if someone Googles ‘Nike trainers’, they will see 3-5 ads for Nike trainers which have been selected from Google’s Shopping portal. The shopping portal itself receives a large amount of constant web traffic, too, so Google Shopping is a great way to boost your flow of high-quality web traffic. Scott is an expert at optimising your campaigns to get as many of your ads as possible into Google’s top results positions.

Another advantage of Google Shopping is that you waste considerably less money targeting people who aren’t well matched to your product – which means you can achieve a much higher conversion rate. If, for example, someone sees a standard PPC ad, clicks on it and is then put off by the image and price, the advertiser will be charged. But, if the same person sees a Google Shopping ad for the same product, they’re unlikely to click on it, because they can already see the price and image. So, the people who do click on your Google Shopping ads are far more likely to become customers. They have already seen key details such as the price, brand and the appearance of your product, and it matches what they are looking for.

What is Google Shopping?

Google shopping features more than 1 billion products in over 20 countries. It allows users to search for product and services and compare advertisers’ prices to find the best deal. Google Shopping is similar to AdWords insofar as you pay every time someone clicks on your ad. Formerly known as Froogle, Google Products and Google Product Search, Google Shopping now charges every Google Shopping merchant to list their business. Like AdWords, users’ results for Google Shopping are affected by advertisers’ bids and the relevance of their keywords and ads.

Google Shopping allows users to compare prices and quality for the exact product they’re looking for. If for, example, someone wants to buy an oven, they simply type the name and brand of the into Google’s search engine and click on ‘Shopping’. They will then be presented with a list of ovens which match their search, including price, location and images. Their results will also include product reviews and detailed descriptions of each oven. The user can refine their search by setting their budget and indicating whether they would consider second-hand products. They can also choose which shops they would prefer to buy from.

What Are the Benefits of Google Shopping Ads?

Google Shopping allows users to find your exact product, when and where they want it. It’s also a unique opportunity to increase the flow of high-quality traffic to your website. Users who see your product on Google Shopping are likely to be perfectly matched to your business, due to the specificity of their search. You’ll have greater control over where your product appears and, crucially, who sees it. Google Shopping allows you to closely monitor and optimise your campaigns to reduce your costs and maximise your profits.

The Benefits of Google Shopping, UK, Include:

More Control

Google Shopping allows you to monitor your ads’ performance for specific products, so you can take more control over your bidding strategies by effectively managing your campaigns and product groups.

High-Quality Web Traffic

Google Shopping gives you the opportunity to drive a steady flow of high-quality web traffic to your site by targeting potential customers who are looking specifically for your product – so you’ll get more conversions and won’t waste money on targeting users who are badly matched to your product.

Manage Your Products’ Online Visibility

If your Google Shopping account is well managed, you can greatly increase your products’ online visibility. Google Shopping’s custom labels provide a structured way to tag your products with specific attributes, such as price range or availability, so you can give your potential customers all the information they’re looking for.

Work with a Google Shopping Campaigns Agency You Can Trust

Scott.Services is a limited and VAT-registered company with a reputation for honest, reasonable prices. Unlike many other internet marketing agencies, Scott will work directly with your account, so you’ll know exactly what you’re spending – and exactly where your money is going.

Scott is a professional member at IWDRO. He has been thoroughly vetted and found to provide high-quality services at reasonable prices. He also follows IWDRO’s strict code of conduct. Scott offers a range of affordable and highly effective Google Shopping management packages. Choose the service which matches your requirements and what you want to achieve. Scott offers flexible services with no tie-in contracts, so you can upgrade, downgrade, pause, start or stop at any time.

If you’re looking for a Google Shopping campaigns agency you can trust, Scott.Services can help. Quality and integrity are at the forefront of Scott’s approach to Google Shopping and AdWords management. Why not carry out a quick online search for Scott D Smith and see for yourself? You’ll quickly find hundreds of online endorsements from happy customers around the world, on a range of websites including LinkedIn.

Scott is an internet marketing addict who has been developing innovative ways to help his clients to grow their businesses with Google Shopping since it was launched. Scott has stayed ahead of his competitors by keeping a close eye on the way search engine and PPC advertising have evolved, and reacting quickly to change. With a combination of state-of-the-art automated systems and tried-and-tested manual techniques, Scott offers a world-class service at remarkably low prices.

Unfortunately, many Google Shopping UK agencies deliver the same service, regardless of the specific needs of their clients. Scott, on the other hand, carefully tailors his services to each of his clients’ needs and ambitions. Scott has helped hundreds of small and large businesses to increase their profits and reduce their costs with Google Shopping. He will carry out a detailed review of your account to see what’s producing good results and what could be improved. You’ll then work closely with Scott to find a winning formula for your Google Shopping campaigns. You’ll be provided with regular up-to-the-minute updates with precisely the amount and type of data which will be most useful to you.

None of Scott’s Google Shopping feed services are outsourced. Scott completes all work himself, to the very highest standard. Scott never uses black hat or grey hat internet marketing techniques, which can cause all kinds of ethical and legal problems for your business. He only uses reliable white hat techniques, which are proven to produce the best long-term results.

Enhance Your Google Shopping Feed with Scott’s Remarketing Services

Remarketing is a powerful tool for ‘saving the sale’ among potential customers who don’t make a purchase the first time they see your product online. There are all kinds of reasons why users don’t always take action the first time they encounter a product or service. Perhaps the timing isn’t right, or their confidence in the brand isn’t strong enough. Remarketing helps to build trust and gives users all the chances they need to make a purchase. People who have clicked on your Google Shopping ad have already shown a strong interest in your product. Scott targets this group with ads to remind them of your product. These ads can appear on the websites which the user regularly visits, greatly increasing the chances that they will become a customer. The combination of Google Shopping and Remarketing can be particularly powerful and significantly increase your long-term sales.

Scott’s Google Shopping Ads Algo-Systems

If you want to dramatically increase your conversion rate while reducing the amount you spend on Google Shopping campaigns, Scott.Services can help. Scott has developed cutting-edge algorithm systems to boost the performance of his clients’ Google Shopping campaigns. Scott’s highly effective systems exist on cloud servers and have the capacity to expand to any demand. They will log into your account and collect key data on your campaigns’ performance, identifying patterns and optimising your ads.  Scott’s algo-systems will continuously test and monitor your keywords and ad combinations to push your ads to the top positions on Google’s search results pages.

Take Control of Your Google Shopping Campaigns

Unlike many other Google Shopping agencies, Scott will work directly with your account. This has two main advantages: firstly, you’ll pay Google directly, so you’ll know exactly how much you’re spending on your campaigns. Unfortunately, a number of agencies have been caught charging their clients far more than their ads really cost. Scott prefers to make the process as transparent as possible by working with your account and leaving you to settle your bill with Google directly. The second benefit to hiring an agency which works directly with your account is that it will be developed into a long-term asset. Over time and with good management, your account’s quality score will increase. Quality score affects how much you pay for your ads and the success of your campaigns – so it’s important that it’s a high as possible.

How to Get on Google Shopping

Setting up your first Google Shopping campaign is fairly straightforward, especially if you already have a well-managed AdWords account. However, it’s important that your setup is completed to the highest standard if you want your ads to be seen by the users who are best-matched to your products.

First, log into your AdWords account. Click on Campaigns, followed by +Campaigns, followed by Shopping. Next, give your campaign a name on the ‘Select campaign settings’ page. At this stage, you’ll provide a merchant identifier on the ‘Select account’ page. Select the country in which your products are sold. Go to ‘Shopping settings’ if you want to use ‘inventory filter’ or ‘campaign priority’ to optimise your campaign. Now, click on ‘Locations’ to choose the countries in which you want your ads to appear. Next, set your maximum CPC bid – the most you are prepared to pay. Click on ‘Budget’ to determine whether you want to use an individual budget or a budget from a shared library. Choose any advanced options for your ads, such as scheduling and delivery. When you have clicked ‘Save’ and ‘Continue’, go to the ‘Create ad groups’ page. Organize your campaign in the ‘Ad group creation’ section.