PPC Agency Services – Get a Free PPC Report

What Is PPC Marketing?

We often get asked “what is PPC advertising?” In a nutshell, PPC stands for ‘pay per click’, and is an internet advertising method that aims to get the right people clicking on ads which lead to your site. It’s also described as AdWords management. This refers to the different keyword groups you’re trying to target after extensive keyword research has been performed by an AdWords consultant. How much does AdWords cost? Where the ‘pay per click’ aspect comes into play is that your business pays a small fee to a search engine if someone clicks on your ad. Until this time, you don’t have to pay for the advert.

PPC management is incredibly important because it helps your ads appear at the top of search engine results pages (such as Google) for keywords that are relevant to your products and services. Therefore, you’re essentially paying to get your ads in front of those who are actively searching for a product or service similar to those you’re offering – in other words, potential customers. The ads don’t have to lead to your site’s main homepage, but the specific page which offers the customer what they want.

You must ensure the page a visitor lands on when they click on the advert relates to whatever they were searching for. This page should provide them with the information they need to become paying customers. For example, if you sell gift wrap and someone types in ‘yellow wrapping paper’, it should take them directly to the page that sells this item. A PPC ad agency can even help you produce landing pages that are written for the purpose of converting those who are using the search term you’re trying to rank for.

Services offered by a PPC specialist implement the best strategies and bring many new customers to your door. Affordable PPC management can provide excellent returns on your investment which is why it’s so important that it’s done well.

How Can PPC Management Agencies Help You?

You may have heard of PPC agencies, but aren’t sure exactly why your business would need their services. A PPC agency stands for ‘pay per click agency’ which means they’re specialists who can help you with this unique form of online advertising. This may be a PPC freelancer or an AdWords agency London based company. Pay per click management agencies like scott.services have the knowledge and expertise to ensure your strategies are effective.

What can a PPC consultant do for your business?

• Maximise your PPC profits and sales with expert pay per click management services from scott.services.

• An AdWords PPC agency can help you gain new customers at very little cost to you.

• Increase your click through rates and PPC quality score.

• Experts like Scott save you time and money trying to understand the complex process of PPC.

• Part of an AdWords management service is conducting comprehensive keyword research to make your campaigns as effective as possible.

• Expert strategies implemented by a Google AdWords specialist helps your ads get shown at the top of the search results.

• A PPC marketing company will manage your campaigns to ensure they constantly adapt to optimise your account’s success.

• Expert strategies such as AB split testing, help you learn more about what makes your target market convert into paying customers.

• Implement long-term PPC strategies to ensure your business remains on top.

Google AdWords is the most popular and the largest system that any PPC advertising agency uses, and adverts appear via a bidding process. Winning bids are essential to a successful PPC campaign which is why so many businesses are turning to AdWords companies and PPC consultant London specialists for help.

How Does AdWords Campaign Management Work?

What is PPC management? An AdWords management company provides the best PPC services because they will conduct the in-depth research required to make your campaigns a success. This includes some of the following PPC management services.

Extensive Keyword Research

Keyword research is the method a top PPC agency will use to find out the search terms which are going to get the best results for your business. As a Google AdWords expert, Scott conducts detailed research so that you only target those keywords which have the potential to bring you the most sales. He’s experienced at creating powerful keyword groups and crafting the best tests for your ads to help push your adverts to the top of Google’s search results. He also knows the best pay per click PPC management strategies to improve your Ad Rank which helps increase the number of clicks on your advertisements at the lowest cost.

Bidding Processes

Using the services of a Google AdWords consultant like Scott helps you win the bidding processes which are essential to your campaigns. Google looks at each of the adverts made for specific keywords. They then use a variety of factors to decide which ones to put at the top of their search pages. An expert pay per click management agency has experience of the different factors which ensure your bids are successful. This includes the relevance of your keywords, the size of your bids and Ad Rank. It’s a complex process that PPC companies master over the years, ensuring they keep on top of Google’s ever-changing algorithms and updates.

High Quality Split Testing

While PPC drives more traffic to your site, it’s vital that this starts to translate into paying customers as you pay money to the search engine for every click, even if nobody buys. This can be more of a challenge, so this is where a knowledgeable AdWords management agency really comes into its own. Split testing is just one of the ways pay per click advertising management can enhance your conversions. If you only use one PPC ad to direct visitors to your pages, you won’t be able to base your continuing strategies on evidence-based decisions. AB split testing for different landing pages helps an AdWords marketing company measure exactly how your PPC campaigns are doing, including whether landing pages are converting visitors into sales. Split testing provides better insight into what persuades people to make a purchase through your site, as well as what causes them to leave.

Long-Term PPC Agency Strategies

Pay per click campaign management services aren’t something you implement once and then forget about. Part of a good AdWords PPC management strategy is continually monitoring and reviewing your campaigns to help yield the best results. This is something a specialist PPC marketing agency like scott.services will do for you, leaving you to get on with running your business. Split testing can form part of your Google AdWords campaign management, for example, continually fine-tuning your strategies to optimise results. You can use split testing to refine everything from layouts and content which converts (e.g., heavy image based pages vs lots of text) to a page’s appearance, prices, deals or even how you display an offer.

Who Are scott.services?

Here at scott.services, we’re a paid search agency that offers expert services such as SEO (search engine optimisation) and PPC campaign management. Scott has helped countless businesses, delivering outstanding services without the sky-high AdWords management pricing demanded by so many companies.

His affordable PPC services started when he ran a successful internet marketing agency back in the 90s. He’s been there at every step of the way as search engines have evolved, learning to constantly adapt approaches to PPC. This doesn’t just mean developing an in-depth understanding of how Google and other top search engines work but keeping up to date with their regular changes. This has created a winning formula not offered by many types of PPC management firm. He offers PPC management London services as well as those for businesses all over the world.

Scott helps companies from a wide array of industries. You can ask for PPC campaign management help and advice at any stage of the process. Some businesses have never looked into PPC before while others have an AdWords account that needs a PPC optimisation boost. Whether you’re a large international brand or looking for small business PPC management, Scott will tailor strategies to your needs as a business.

Working with Scott

Unlike many other PPC advertising companies, you won’t be tied into a contract. This has several benefits for your Google pay per click management. You can pause, upgrade or downgrade your PPC pricing packages at any time, tailoring services to your changing business needs. If you decide to stop using our AdWords campaign management services, you’ll keep everything we’ve implemented so far. Unfortunately, some types of pay per click advertising agency manage a company’s PPC campaigns through their own accounts and won’t provide you with access if you stop using their services. With scott.services, you’ll keep everything we’ve done so far.

Scott works closely with you to implement honest and transparent strategies that will work best for your business, including expert split testing.

Check out his full range of PPC management UK services…

Keyword Research

Scott conducts detailed keyword research which will identify the terms and phrases used by those customers who are a great match for your business. Offering the best PPC services, the aim is to drive a consistent stream of high-conversion leads to your site.

AdWords & Bing

As a Bing and AdWords expert, Scott helps lower your costs and boost your profits for PPC. His Bing PPC management and AdWords management UK services offer businesses flexible, affordable packages that cover everything from keyword research and competitor analysis to powerful split-testing tactics.

Split Testing

The best PPC management company will deliver split testing methods that consistently offer outstanding results. Unlike many other Google AdWords management services you’ll find, Scott’s happy to work with your own PPC account, keeping the entire process completely transparent and allowing you to keep an eye on what you’re spending.

Conversions

As an ecommerce PPC management specialist, Scott offers conversion rate optimisation services. This means boosting the number of visitors to your site who become paying customers. He combines techniques such as brand enhancement, split testing, high-quality content, competitor analysis and technical improvements to increase your sales.

Quality Score

Are you looking for a paid search marketing agency who can boost your AdWords quality score? This is the score assigned to your ads and keywords, determining your cost per click and Ad Rank. Among the variety of factors involved, your click through rate is the most important factor contributing towards your overall quality score. This is the percentage of people viewing your ad who actually click on it. The higher this is, the more favourably Google will look upon your PPC ad management campaigns, giving you a higher ranking and a lower cost per advert. Scott helps you get more out of your campaigns with a combined approach of optimisation, keyword structuring and Ad Group strategies.

My Algo Systems

Scott’s cutting-edge algo systems maximise your conversions – not just in the short term but for years to come. His powerful, cost-effective tool optimises your AdWords account by continually monitoring and adapting your advert combinations and keywords. Scott’s Google AdWords services and management systems help you to reduce spending on PPC ads while increasing your conversion rates.

Google Shopping

Google shopping is huge, containing over a billion products from multiple countries across the world. It allows consumers to find products related to what they’re search for from several different vendors. Scott understands how this ties in with your Google PPC management strategies. Google shopping ads are still pay per click ads but come with images and product information, helping to increase your conversions.

Competitor Piggyback

Scott can use a powerful ‘competitor piggyback’ strategy for your paid search management strategies. This method uses competitor’s brand names as keywords, driving traffic to your site instead. Scott uses his expert PPC advertising management know-how to bid for competitor keywords, minimising your costs as much as possible. This innovative form of pay per click bid management can be highly effective if done well.

Remarketing

As part of your pay per click account management, Scott offers expert remarketing services which target potential customers who have already shown interest in your products and services. As an AdWords specialist, he’ll use techniques to increase their confidence in your brand, giving consumers more chances to invest in your business.

Reporting

The best AdWords agency will always provide you with regular reports, and that’s exactly what you’ll get when working with scott.service’s Google AdWords management company. You’ll receive up to the minute, accurate reports which show how Scott consistently monitors and improves your campaigns.

White Label Resellers

Want to become a freelance PPC consultant yourself? Scott provides the training and help required to allow you to start your own PPC campaign management company, including looking for a PPC company London based services. As a pay per click reseller, you’ll get everything you need to start signing up your own clients.

Get in Touch for a 100% FREE PPC Review Pack

You may be wondering about PPC campaign management pricing and what it involves, or you may even be considering whether paid search services are the right option for your business.

That’s why Scott offers a completely free PPC health check for your site. Not only is this report 100% free of charge, but it’s also free of obligation. There’s absolutely no catch. Why does Scott offer this? He understands just how vital it is for your business to find the best pay per click management company to make your campaigns as successful as they can be. The review gives Scott the chance to take an in-depth look at your current PPC performance, areas you can improve on and makes recommendations about how he can help you. It’s something any good PPC management company should offer to let you know precisely how they can help you before you invest. But many don’t.

So, before paying for any PPC packages or professional PPC management, request your free report. What will it contain?

Website Performance Data

You’ll receive a detailed assessment of your website’s performance.

In-depth PPC Review

Already got a PPC account? You’ll receive a report from Scott about your existing PPC accounts. He’ll look at how you’re performing, as well as how you can increase your profits.

Recommendations

You’ll see key recommendations, showing you what improved PPC campaigns can do for your business.

Get in touch today to arrange your free PPC agency pack – just fill in the form to the right!