Quality Score

Quality Score

If you want to minimize your costs and maximize your profit by boosting your AdWords quality score, Scott can help. With a combination of optimized content, ad group strategy and keyword structuring, Scott will help you to get more sales from your campaigns while lowering the amount Google charges you for ads. For more information, watch the video or Read more.



Improve AdWords Quality Score as Part of Wider Internet Marketing Strategy

Scott takes a holistic approach to internet marketing, encouraging his clients to combine a variety of practices to achieve the best possible results. Improving your quality score in AdWords is a powerful way of boosting the flow of traffic to your site, and increasing your conversion rates. For the best long-term results, you may want to enhance your AdWords quality score strategy with the following services:

Local and global SEO services, remarketing, brand management, online reputation management, competitor piggyback, penalty repair, PPC keyword research, AdWords management, split testing, conversion rate optimisation, Google shopping campaigns and more…

More Information About Pay-Per-Click Advertising

PPC advertising is a popular internet marketing system where advertisers pay a fee each time someone clicks on one of their ads. Search engine PPC services, such as Google AdWords, require advertisers to bid for the top positions on the search results pages. Advertisers aim to get their ads into the top results positions, where the maximum number of users will see them and click on them. If you’re using AdWords, you’ll pay Google every time your ads are clicked on. However, the amount you pay will be small compared to the profits you generate, providing your campaigns are well targeted and effectively managed.

Detailed keyword research is important if you want your AdWords campaigns to be successful. Once the keywords which will get the best results for your business have been identified, they can be divided into separate campaigns and groups. It’s also crucial to optimize the content on your landing page and the text on your PPC ads, to convert as many visitors to your website into customers as possible.

Google rewards campaigns which feature high-quality, relevant content. Scott has developed a highly effective strategy for optimizing his clients’ Google AdWords accounts, increasing the search engine’s approval and boosting their quality score. Scott has run a successful internet marketing agency since the ‘90s. He has seen search engines evolve, and has adapted his approach to stay ahead of his competitors. If you want to maximize your profits while lowering the amount to spend on Google AdWords, you’re in the right place. 

More About Scott’s Approach to Boosting Quality Score, AdWords
Scott uses a variety of tried-and-tested manual techniques and cutting-edge automated systems to increase his clients’ Google AdWords quality score. The following practices are proven to have a positive long-term impact on quality score:
Ad Text Optimisation
Scott will ensure that your PPC ad text is well-targeted, relevant and high-quality. He will constantly assess the performance of your ads and adjust the text where appropriate.
Keyword Research Scott is an expert at keyword research for PPC. He will identify the search terms which will get the best results for your brand, constantly monitor your performance and find new keywords to maximize your profits.
Landing Page Optimisation Scott will optimize the webpages which people land on when they click on your ad, improving users’ experience and connection with your ad groups.
  • Increases your PPC profit
  • Decreases the amount you spend on Google AdWords
  • Develops your AdWords account into a valuable asset
  • Optimizes your ad text & webpage content
  • Detailed analysis of your top competitors
  • Honest, reasonably priced service – no tie-in contracts
Take Advantage of Scott’s Free Review to Find Out More About What Quality Score Services Can Do for Your Brand
If you want to find out more about Scott’s quality score services, or any of his other internet marketing packages, sign up for a free review pack. You’ll receive valuable data on the current performance of your AdWords account, including an outline of what could be done to increase your sales. Your free review is a great chance to ask Scott any questions you have about quality score, and his opportunity to get to know you and your business. Scott will provide you with a detailed plan for how he would boost your quality score. Scott.Services’ free review packs are 100% free of charge or obligation. Get in touch today to arrange your free review.