Detailed, accurate keyword research is the key to a successful pay-per-click advertising campaign. If you want to maximise your PPC profits, Scott can help. He will identify the keywords used by potential customers who are perfectly matched to your business driving a steady stream of high-conversion leads to your website. For more information on Scott’s pay-per-click keyword research, watch the video or
Detailed, Reliable PPC Keyword Research
Meticulous PPC keyword research is essential if you want your PPC campaigns to be successful. Your ads will only generate leads and sales if they are seen by users who are well-matched to your product or service. Good keyword research is also important if don’t want to spend more time and resources on your ads than you need to. Scott has developed a highly effective approach to PPC research. He will carry out extensive analysis of your competitors, webpages and target-users before identifying the keywords which will get the best results for your business. By finding the keywords with just the right level of specificity, Scott will ensure that you don’t waste money on ads which no one sees, or ads which are so general that most of the users who find them don’t click on them because they are irrelevant to what they are looking for.
Scott’s Pay-Per-Click Keyword Research Techniques
Scott will carry out thorough PPC keyword research to maximize your profits. Scott’s in-depth competitor analysis included legally gaining access to the keywords and ads of your top competitors, which is extremely valuable when it comes to creating a successful campaign to get you ahead of your rivals.
Scott’s PPC keyword research can be used in a number of states:
Your ad will appear in users’ search results only when they use the exact keyword you have created your ad for. If, for example, you run a pet shop in London and use the keyword, ‘London pet shop’, only people who type ‘London pet shop’ into the search engine will see your PPC ad.
Phrase match allows a little more variation in the way users word their searches. As long as their search includes your keyword, they can see your ad. So, people who use keywords such as ‘where is my nearest London pet shop’ or ‘London pet shop selling rabbits’ will be able to see your PPC ad. However, the keyword must be complete and unbroken, so a search for ‘London pet and pet accessory shop’ would not show your ad.
People must use every word in your keyword, but the order of the words can vary. So, ‘pet shop in London’ and ‘where is the best pet shop in London?’ could trigger your ad, but ‘pet shop in Camden’ wouldn’t, because it doesn’t include ‘London’.
Searches only have to be related to your keyword to reveal your ad. ‘Pet shops in England’ or ‘UK pet shop’ could trigger your ad.
Your ad can be triggered by your keyword, plus another phrase, such as ‘London pet shop jobs’. But negative keywords (of which Scott has a long list) combined with your keyword won’t trigger your ad.
There are pros and cons to each of these keyword states. Scott is an expert at selecting those which will get the best results for every business he works with. For example, Broad has the highest volume of searches, so it’s possible to lower your click costs, but it’s also the state where the highest number of users who have carried out searches which are irrelevant to your service or product will see your ad. Exact, on the other hand, makes your ads visible to users who have searched specifically for your product or service, and can be more expensive.
When you work with Scott, you can rest assured that he will carry out the highest quality keyword research, geared towards maximising your profits from PPC. Pay-per-click advertising can be a smart investment, but it’s also easy to make mistakes, which can waste a considerable amount of time and money. For example, if you decide to take on your own PPC campaigns, you will be directed to simply input your keywords. What you won’t be told is that unless you place specific characters around your keywords, they will automatically be set to Broad, which can cause all kinds of problems. The exact phrasing users are typing into the search engine to trigger your ad will be hidden, so you’ll never know if a high percentage of people who are seeing your ads have completed searches which are irrelevant to your business – and will do nothing for your sales. This is one good reason for working with a PPC expert. Scott will carry out a thorough review of your PPC account, identifying any problems and optimising your ads to increase your profit. If you want your website to receive a steady stream of visitors who have searched for your exact product or service, Scott can help.
The Importance of Keyword Research for PPC
If you want to maximize your profit from PPC advertising, it’s important to carry out detailed pay-per-click keyword research. A common mistake is to only carry out PPC keyword research once, and lose out on considerable sales. Keyword research should be regularly updated and refined to get the best possible results for your online business. With more than 20 years’ internet marketing experience, Scott is an expert at monitoring and adapting your keywords to increase the number of high-conversion leads landing on your webpages. Scott has developed a powerful approach to keyword research for PPC. He combines state-of-the-art automated systems with highly effective manual techniques to identify the keywords which the users most likely to pay for your product or service are searching for.Another common mistake is to opt only for the most popular keywords with the highest search frequency, believing these will be seen by the most users. However, it is equally important to include more specific keywords in your research. They are less competitive, cost less and can drive considerable sales to your website when they are targeted at users whose online searches are highly relevant to your brand.
More About PPC Keyword Research
PPC Keyword Research is the cornerstone of a good pay-per-click campaign, so the last thing you want is to work with a PPC consultant who is going to cut corners. The process of identifying the right keywords can be time-consuming, as it involves an in-depth analysis of your webpages, competitors and target users.
Your PPC ads may include:
Your Brand Keywords
By creating PPC ads for your brand name, you can increase your sales among users who search specifically for your business.
Keywords Related to Your Business
General terms which are relevant to your service or product can be particularly effective in PPC advertising. If, for example, you run a pet shop in London, keywords such as ‘pet shop’, ‘pet shop in London’ and ‘UK pet shop’ may produce good results.
By including your competitors’ brand names in your PPC ads, it’s possible to redirect users who searched for a company other than yours to your website, where they may become a customer.
It’s not always necessary to use keywords which refer directly to your service or product. Some of the best results can be achieved by focusing on more general search terms which are related to your business.
Choosing Your PPC Keywords
It’s important to consider how specific your keywords are for your PPC ads. Broad terms can be effective because they have such as high search volume. If, for example, you sell footwear, you might include keywords such as ‘trainers’ and ‘shoes’ in your campaign. However, these terms are very broad, and could be searched for my users looking for any type or trainer or shoe. If you’re selling a particular brand of shoe, or type of running trainer, you may get better results from choosing keywords which are more specific, and are likely to be searched for by people who are interested in buying those exact products. On the other hand, using very narrow search terms can be unproductive. Paying for PPC ads based on the keyword, ‘UK Size 11 Red and White Reebok Classics’ is unlikely to generate many sales, because the search volume is likely to be low. Scott is an expert when it comes to determining how specific your keywords should be to generate the maximum profit from your PPC campaigns.
Take Advantage of Scott’s Free PPC Check
If you’re considering investing in PPC keyword research, why not take advantage of Scott’s PPC Check? It’s 100% free or charge or obligation and you’ll receive an in-depth review of your account, including a straightforward appraisal of your keywords, and what could be done to increase your profits. Get in touch today to arrange your free PPC Check.
Experienced PPC Consultant with a Reputation for Integrity and Quality
Scott provides a world-class PPC keyword research service, without the shy-high rates which many of his competitors charge. Scott.Services is a limited and VAT-registered company with a reputation for providing effective, long-term internet marketing solutions. Why not search for Scott D Smith online? You’ll find hundreds of endorsements on LinkedIn and other sites from happy customers around the world. Scott is a self-confessed internet marketing addict who has been finding innovative ways to help businesses boost their profits since the ‘90s. His pay per click keyword research services are available in any language, in any country, for Google, Bing and Yahoo.