PPC Reporting

Improve Your Campaigns with Scott’s AdWords Reporting Service

If you want a PPC reporting service which will help to optimise your account and improve your conversion rate, you’re in the right place. Scott’s powerful automated systems and finely tuned manual techniques enable him to provide highly accurate and detailed reports, with exactly the amount and type of data which will be most useful to you.

Here are some of the benefits of Scott’s PPC reporting service:

1. Monitor your PPC campaigns’ performance by comparing keyword & advert data for one week compared to the previous week – or 30 days compared to the previous 30 days
2. Detailed data to help you to monitor and improve your PPC account
3. High-quality PPC reporting for Google AdWords & Bing
4. Scott’s automated algo-systems ensure that you receive a fast & cost-effective pay-per-click reporting service
5. All PPC reports carefully tailored to your requirements
6. Geared towards improving the overall performance of your PPC accounts
7. Reasonably priced with no tie-in contracts
8. Scott works directly through your account, improving your quality score for future campaigns

Scott works closely with all of his clients to make sure that their PPC reports contain all the information they need. While many PPC agencies deliver the same AdWords reporting service to all their clients, which often involves far too much data, Scott carefully refines his reports for every business he works with to ensure that their reports are accurate, up-to-the-minute and easy to understand.

Work with a Pay-Per-Click Reporting Agency You Can Trust

If you’re looking for a pay-per-click agency you can trust, you’re in the right place. Scott.Services is a limited and VAT-registered company with a reputation for providing the very highest standard of PPC reporting, at honest, reasonable prices. Scott holds professional membership status at IWDRO, having undergone a thorough vetting process to prove his commitment to providing high-quality internet marketing services at fair prices. Scott follows IWDRO’s strict code of conduct, delivering a range of powerful PPC reporting services to businesses of all sizes. Clients can choose the service which matches their brand and ambitions best. All of Scott’s pay-per-click services are highly flexible, with the option to upgrade, downgrade, stop, start or pause at any time. Clients are never tied into contracts. Unlike many other PPC agencies, Scott will work directly with your account, making the process as transparent as possible and enabling you to monitor exactly how much you’re spending on your ads.

Quality and integrity are at the forefront of all Scott.Services’ work. Google Scott D Smith and you’ll quickly find hundreds of endorsements from customers around the world. Take a look at Scott’s LinkedIn profile for his most recent reviews. Scott is a self-confessed internet marketing addict who has been developing highly effective ways to help businesses to improve their online performance since search engines were in their infancy. Scott has kept a close eye on changes in Google and Bing, and adapted his approach to stay ahead of his competitors, while managing to keep his prices low.

Scott never outsources his PPC reporting services. He completes all work himself, to the very highest standard. All his internet marketing is carried out with a combination of tried-and-tested manual techniques and cutting-edge algorithm systems. Scott never uses black hat or grey hat techniques, which can cause all kinds of ethical and legal problems for your brand, and rarely achieve good long-term results.

Unlike many other PPC reporting agencies, which delver the same service to all of their clients with little regard for their specific requirements, Scott tailors his approach to the needs and ambitions of every business he works with. Scott has helped hundreds of companies to improve the performance of their Bing and Google AdWords accounts with detailed, up-to-the-minute PPC reporting. If you want to take your PPC campaigns to the next level, get in touch with Scott today and find out more about what he can achieve for your brand.

Scott works directly through his clients’ AdWords accounts, so they can keep track of exactly what they’re spending. This makes the whole process as transparent as possible, and means that clients can settle their bills with Google directly. Unfortunately, it’s not uncommon for PPC reporting agencies to charge their clients well above the odds for their AdWords ads and pocket the difference. They might, for example, bill their client for £10,000, when the ads only totaled £5,000. When you work with Scott, you’ll have peace of mind that you’re getting exactly what you have paid for. There is another major advantage to hiring an agency which works directly through your account: Scott will turn your account into a long-term asset. Many agencies insist on using their own account, which makes it more difficult for clients to move on. When you first open your AdWords account, you’re given a quality score, which affects not only the amount you pay for your ads, but also the success of your campaigns. With good management, your quality score gradually increases, reducing the amount you spend on your ads and increasing their visibility. If, however, you decide to leave an agency which has been running your campaigns through its own account, you will be forced to start all over again with a low quality score. Scott believes this practice is unfair and will always offer to work directly through your AdWords account.

AdWords Reporting to Improve Your PPC Campaigns

If you’re looking for an AdWords reporting service which will help you to improve your PPC campaigns, you’re in the right place. Scott has helped hundreds of small and large businesses to spend less on their pay-per-click ads, while increasing their conversion rates and profits. Scott provides a comprehensive range of PPC services, all of which are geared towards brilliant long-term results. Scott has been finding innovative ways of helping businesses to grow online since the ‘90s. His fast and reliable pay-per-click advertising packages are available for Bing and Google, in any country and any language. Scott provides the following PPC services to help businesses to get more out of their PPC accounts:

1. Keyword research
2. Analysis of key competitors
3. Long-term strategy-planning
4. Optimal account set-up & structure
5. Continuous bid-price monitoring & optimisation
6. A/B split-testing
7. Overall monitoring, including bids, click-through rates, quality score, conversion rates, triggered keywords and more

Scott takes a holistic approach to PPC advertising, combining various techniques and strategies, including PPC reporting, remarketing and split testing to get the best possible results for his clients. Scott encourages his clients to consider investing a percentage of their PPC budget in Bing. While many companies dismiss Bing and put all of their resources into AdWords, Bing actually has a higher search volume for some niches. It’s also far less competitive for many keywords, so you can achieve good results at a low cost.

Scott’s range of PPC services include:

Split Testing

Split testing is a powerful tool for increasing conversions. PPC advertising is a great way to increase the flow of traffic to your website, but all the traffic in the world won’t help your business unless a decent percentage of your visitors become customers. This is particularly important with pay-per-click, because you pay every time someone clicks on your ad. Split testing involves redirecting the people who click on one ad to two or more variant webpages. If you have four webpages you want to test, for example, you might send 25% of your traffic to each page. The performance of each page will be closely monitored, and the results will reveal which page produced the most conversions and which produced the least. Split testing is a highly effective way of finding the best way to market your products of services. It allows you to base your marketing decisions on clear evidence, rather than speculation. Scott has developed a powerful approach to split testing which will help you to increase your conversions among the users who click on your ads, so you can reduce the amount you spend on PPC advertising while increasing your sales.

Remarketing

Remarketing can help you to increase your sales by targeting people who have clicked on one of your ads but have not yet made a purchase. There are all kinds of reasons why people don’t always become customers the first time they click on your ad to view your product or service. Perhaps the timing wasn’t quite right, or they didn’t have enough confidence in your brand. Remarketing ‘saves the sale’ among people who have shown an interest in your business by clicking on your ad, but haven’t yet taken action. Scott will target this group with ads to remind them of your product, and these ads will appear on websites that they regularly visit, greatly increasing the chances that they will become customers. Scott’s remarketing service enhances the power of a range of other internet marketing strategies, including PPC reporting, Google Shopping and AdWords management.

Google Shopping

Google Shopping allows you to target users who are specifically searching for your product, in your location. When Google Shopping campaigns are well managed and optimised, they can achieve a remarkably high conversion rate. Scott will help you to reduce the amount you spend on your Google Shopping ads, while rapidly improving your sales. With a combination of detailed keyword research, analysis of your top competitors, strategy-planning and continuous optimisation, Scott will help you to take your Google Shopping campaigns to the next level.

Google Shopping operates from a feed which is put into the Google Merchant Centre and is linked to your Google AdWords account. Scott is an expert at boosting his clients’ quality score by improving the overall performance of their Google Shopping accounts. Quality score is important, because it affects how many people see and click on your ads, and how much you spend on your campaigns. Google scans through all the Shopping ads for an item every time someone searches for it, and chooses a number of ads to appear in the top positions of its search results. The shopping portal itself receives a large amount of constant web traffic, so Google Shopping is a highly effective tool for increasing the flow of high-quality web traffic to your site.

Scott provides a range of other internet marketing services, which can be combined with PPC reporting to boost your online performance, including global SEO, local SEO, social signals, Google penalty repair, online reputation management, brand management and competitor piggyback strategy.