PPC advertising is a great way to increase the flow of traffic to your website, but turning visitors into customers can be a challenge. Split testing is a powerful tool for discovering the most effective way to convert your leads into sales. By directing users from one PPC ad to various webpages, you can make an evidence-based decision on which one produces the best results. For more information on Scott’s website split testing, watch the video or
What is Split Testing & How Can It Help Your Business?
Split testing is a way of comparing two or more versions of a landing page or homepage to discover which one converts the most leads. Web traffic is divided between the pages, and the performance of each page is monitored. The results of the test reveal which page is the most effective. Action can then be taken to use the strongest pages, eliminate the weakest or refine your website to include the components which split testing have found to contribute most to lead conversion.
Split testing can quickly boost your sales. PPC advertising is a great way to drive traffic to your website. However, all the visitors in the world won’t do your business much good unless a decent percentage of them take action and pay for your service. This is particularly important in PPC because you pay a fee every time someone clicks on your ad. Split testing can help you to find out what persuades users to make a purchase when they’ve got as far as your webpage – and what causes them to leave your site and look elsewhere. Split testing is all about maximizing the number of visitors who turn into customers. It enables you to identify why people are visiting your site but not taking action. You can then adjust your webpages to increase your sales, based on strong evidence rather than speculation.
Conversions can be monitored with split URL testing or A/B testing. Both involve directing web traffic to two or more pages to see which one produces the best results. The difference is that split URL testing involves hosting the variations on separate URLs, whereas A/B testing uses the same URL.
A/B testing involves directing users who are visiting the same URL to a variety of pages. Browser cookies are used to ensure that users see the same page if they revisit the URL. Split URL testing, on the other hand, involves separate URLS for each page. When visitors click on an ad, they are directed to one of a number of variant URLs.
Scott.Services’ Powerful Split Testing
Split testing is a powerful tool for increasing your conversions. Tiny changes on your webpages can make all the difference when it comes to persuading people to make a purchase. Tweaking the way you phrase an offer, landing page graphics or form could determine whether someone commits to using your service or decides to look elsewhere. But it’s difficult to find out how visitors to your website are being affected – and what changes you should make to maximize your sales. That’s where split testing comes in. With the help of his state-of-the-art algorithms, Scott can find out which webpages and PPC ads are producing the most conversions. Split testing is a reliable way of finding out what your customers want. For example, you might want to know which of 10 PPC ads for one webpage is the most effective. Scott will show each ad 10% of the time and closely monitor them to see which one gets the best results. It’s then possible to pause the lowest performing ads to try to beat the top-performing ones, so your PPC account is constantly being improved and optimised. Scott can also test two or more webpages to see which one generates the most sales. He could, for example, use one advert to send 50% of clicks to page 1 and 50% to page 2. The results of each page can then be monitored to establish which one is more effective in converting leads into sales.
Uses for AB Split Testing
The smallest things can be the deciding factor when it comes to whether or not someone places an order when they visit your website. That’s why it’s so important to keep testing new ideas, and assessing the conversion rates of your pages. Split testing is a scientific method for comparing the conversion rates of various webpages. You’ll get up-to-the-minute data on what’s persuading people to sign up and what isn’t. You can split-test almost every aspect of your website. Of course, you’ll want to focus on the elements which are most likely to affect sales.
You can split test your webpages for:
The price of your products or services (and the way they’re phrased) affects whether or not visitors to your website turn into customers. However, identifying the pricing which works best for your business can be difficult, and it’s not a decision you’ll want to make based on a hunch. Split testing can help you to find out which prices or deals produce the best results. You may, for example, want to split test two webpages which offer visitors two different versions of the same deal: ‘£80’ and ‘£100 with 20% off’. By directing half of the traffic from the same PPC ad to ‘£80’ and half to ‘£100 with 20% off’, you’ll be able to establish which price persuades more users to make a purchase.
You could be losing sales due to flaws in the layout, images and other visual components on your website without knowing it. Split testing gives you the opportunity to fine-tune the appearance of your website. By testing pages with varying appearances, you can find out which one converts the most leads. You can then adjust the appearance of your site, eliminating the elements which produced the weakest results and enhancing those which produced the most sales.
The information users are asked for online and the way it’s laid out is important when it comes to converting visitors into customers. By split testing landing pages with two or more forms, you’ll get clear data on which produces the best results. What’s more, you can continue to spit test the forms on your webpages, refining them until you have found a winning formula for maximum conversions.
Website Split Testing Agency with a Reputation for Quality & Integrity
If you’re looking for a split testing company you can trust, you’re in the right place. Scott.Services is a limited and VAT-registered company which has helped hundreds of small and large companies to increase their conversion rates. A quick online search for Scott D Smith will reveal hundreds of endorsements from happy customers around the world, on LinkedIn and other sites. Scott has been fine-tuning his innovative internet marketing techniques since the ‘90s. He has been in the industry from when search engines were in their infancy, and has continuously adapted his approach to stay ahead of his competitors. Scott is committed to providing high-quality website split testing and a range of other internet marketing services at reasonable prices. You won’t be tied in to a contract, so you can start, stop, pause, upgrade or downgrade the service you receive whenever you want.
Unlike many other website split testing agencies, Scott never outsources his work. All your internet marketing will be carried out by Scott, to the very highest standard. You’ll also have peace of mind that your split AB testing is focused on great, long-term results for your brand. Scott never uses black hat or grey hat techniques – which present all kinds of legal and ethical problems and rarely achieve any degree of long-lasting success. Scott only uses white hat practices. They’re safe, reliable and proven to produce the best long-term results.
Scott is highly experienced at split testing landing pages. He can work in any country, in any language. Rather than delivering the same split testing service to all his clients, with little regard for their specific needs, Scott tailors his approach to every company he works with. He will collaborate closely with you to find a winning formula for your business. You’ll be provided with regular updates, and Scott will continuously monitor and refine your spit testing to ensure that you get the results you want.