Split Testing

Split Testing

PPC advertising is a great way to increase the flow of traffic to your website, but turning visitors into customers can be a challenge. Split testing is a powerful tool for discovering the most effective way to convert your leads into sales. By directing users from one PPC ad to various webpages, you can make an evidence-based decision on which one produces the best results. For more information on Scott’s website split testing, watch the video or Read more.



Fast & Affordable AB Split Testing for Your Brand
If you’re looking for website split testing which consistently produces outstanding results, Scott.Services can help. Scott’s cutting-edge algo-systems will maximize your conversions – not just for a few days but for years to come. Scott’s approach to split testing and PPC advertising is honest and transparent. While other PPC agencies insist on using their own accounts for all your PPC and split testing campaigns, Scott is happy to work with yours. By using your account, you’ll know exactly what you are spending and the whole process will be completely transparent. In recent years, an increasing number of internet marketing agencies have been caught charging their clients above the odds and pocketing the difference. For example, you might be charged £10,000 when in reality, your Google bill was only £5,000 and the agency which was supposed to be working for you has pocketed the difference.
When you work with Scott.Services, you will pay Google directly. You’ll be in a much better position to keep track of exactly how much your spending – and where your money is going. There’s another major advantage to working with a split testing agency which doesn’t insist on using its own account: Scott will develop your account into a valuable asset by boosting your quality score, which is crucial when it comes to the success of your pay-per-click campaigns. One of the consequences of agencies using their own accounts for their clients’ campaigns is that it makes it tricky to move on if they want to use a different agency or take control of their campaigns. You are given a quality score when you first set up your PPC account, which gradually grows, providing your campaigns are well managed. So, if you hire an agency which works through your account, your quality score will increase, and if you decide to move on, you’ll have an account with a good score. But it’s harder to leave if you work with an agency which only uses their own account. You’ll have to start all over again with a lower quality score – and spend considerable time and resources pushing it back up again.
Scott encourages his clients to consider dividing their PPC budget between Google and Bing. Many advertisers put all their resources into Google, based on its size and popularity. But Bing has a higher search volume for some niches, not to mention that it’s far less competitive and far cheaper.
  1. Increases your conversion rate
  2. Helps you to fine-tune your webpages
  3. Enables you to make evidence-based decisions on how to maximize sales
  4. Provides detailed, up-to-the-minute data on your sales
  5. Honest, transparent service
  6. Boosts your long-term quality score
Considering Investing in Split Testing? Sign Up for Your Free Review Pack Today
If you want to learn more about what split testing can achieve for your business, sign up for Scott’s 100% free review pack. You’ll receive a detailed assessment on your online performance, including valuable information on how your profits could be increased. Your review is a great chance to ask Scott any questions you have about split testing, and his opportunity to see what he can do for your business. If you decide not to work with Scott when your review is complete, that’s fine. There’s no obligation to sign up for any of his services. Get in touch today to arrange your free review pack.