Before you invest in internet marketing, you’ll probably want to know the answer to one important question: ‘What is SEO?’ – after all, no one wants to pay for a service they don’t understand. In a nutshell, SEO is the process of pushing a website to the top of search engine results pages. Its main purpose is to drive leads and sales to businesses’ websites. For a more detailed answer to the question, ‘What is search engine optimisation?’ watch the video or
SEO marketing includes a range of practices, focused on increasing the number of visitors and customers who visit a website. By climbing to the top of the results pages on search engines such as Bing, Yahoo and Google, your website will receive more traffic and more business. The most successful online companies tend to be the ones with strong SEO rankings for the keywords and phrases which are relevant to the services of products they provide. Boosting your SEO ranking is a complicated, nuanced process, which is where SEO specialists like Scott come in.
Read on if you’re still wondering, ‘What is search engine optimization?’ If you want your website to attract more leads and sales, it’s important that you’re as close to the top of search engine results pages as possible – otherwise you simply won’t be seen by potential customers. The trouble is, online businesses and SEO professionals are constantly trying to outdo each other to climb to the top of the pile. And to make matters even more difficult, search engines such as Google penalise websites which fail to meet their strict requirements. However, with the right strategy, any business can boost their SEO ranking and start to attract more customers.
The success of SEO depends on the strategy. A good SEO agency will take into account the age of the website, its current success and exposure, competition, ‘on the page’ and ‘off the page’ health, and any past SEO completed on the website.
If you’re still wondering, ‘What is an SEO?’, ‘What is SEO services?’ or ‘What is SEO marketing?’, continue reading for a more detailed look at the kinds of strategies that are used to push websites to the top of search engine results pages, and an insight into how Scott’s SEO systems and techniques can benefit your business.
Scott’s SEO strategy has six main stages:
As an SEO expert, Scott places client consultation at the heart of his SEO service. He will work closely with you, getting to know your business and the way you work. He won’t move on to the next stage before he has developed a detailed understanding of what you want to achieve, and how he can help you to get to where you want to be. This stage is also a great opportunity for you to ask Scott any questions you may have, and make sure that you know what to expect. Consulting closely with his clients enables Scott to carefully tailor his service to the specifications of every business, rather than delivering the same package every time. Scott encourages all clients to take a holistic, long-term approach to internet marketing, combining SEO with PPC, social signals and various other techniques focused on achieving brilliant results for years to come.
Scott will boost your search engine ranking, not just for one or two keywords, but for a broad range of words which are relevant to your service or product. After developing an initial list of keywords, Scott will expand this group to the optimum number of keywords which attract significant web traffic. Using a combination of in-depth manual research and high-caliber keyword research software, Scott will identify the keywords with the potential to make a real difference to your business’s online performance.
Keywords are the foundation of SEO. By examining keywords and phrases, SEO consultant Scott can identify a perfect match between what users are looking for and the service or product you are offering. Scott analyses what your competitors are doing, picks the keywords which will be most effective for your website and calculates exactly how many pages are needed for each keyword. He will then identify the kind of content which is needed on those pages (this process is known as ‘on page SEO’ and goes a long way towards boosting SEO ranking). If on page SEO isn’t done well, further SEO strategies are unlikely to be successful. That’s why Scott takes on page SEO so seriously; it’s a solid foundation on which to build a good, long-term SEO ranking.
Website Review and Recommendations
Unlike many other SEO and PPC agencies, Scott takes pride in carrying out all work himself, rather than outsourcing it to a third party. He will complete a detailed, hands-on review of your website. If he finds any flaws which may be putting you at a disadvantage and preventing you from increasing your SEO ranking, he will suggest realistic solutions to boost your online performance and drive more leads to your site. To help you understand exactly what you’re doing well and what could be improved, Scott will provide you with a comprehensive Review Document, outlining your website’s flaws and proposing easily implementable solutions.
Scott will develop a comprehensive strategy for your business, focused on boosting your SEO ranking and increasing the flow of traffic and sales to your website. He will analyze the top ten websites for each keyword to find out what they are doing well, and what can be done to get you ahead of your competitors. Scott will present you with a variety of SEO strategies, clearly outlining the benefits of each one. Through close consultation between you and Scott, a strategy will be agreed which is carefully tailored to your requirements and focused on improving your website’s performance, not just for a few weeks or months but for years to come.
Organic White Hat Link-Building
Scott guarantees that his SEO practices are 100% white hat. This is the least risky form of SEO and produces the best long-term results. Unfortunately, many SEO agencies employ grey and white hat techniques to boost their clients’ SEO ranking. They may initially be successful, but are likely to be penalized by the search engines and ultimately, result in a poor SEO ranking – not to mention the fact that they are legally problematic. Grey hat SEO involves techniques such as spamming, which becomes increasingly risky with every algorithm update Google puts in place. And then there’s black hat SEO, which often involves such activities as hacking into other business’s sites to achieve links. Scott is committed to boosting your SEO ranking and improving your overall online performance, which is why he only uses white hate techniques; they’re smarter, safer, and much more likely to be effective in driving leads and sales to your website in the future.
Scott’s organic white hat link-building process starts by identifying the top 10 sites for all keywords to review their linking and growth. He will then create 100% copyscape-passed unique content to use in link and domain assets, created especially for you. Scott will then create a detailed link and domain strategy, carefully tailored to your business and what you want to achieve. Finally, he will build high-quality backlinks on high-powered and trusted domains. Please ask Scott for copy of his HPD (high powered domain) strategy if you would like in depth details of the “off page” link building strategy.
Monitoring, Review and Further Recommendations and Strategy Edits
Scott will closely monitor the success of his SEO strategies, constantly fine-tuning his approach to achieve the best possible result for your website. He will provide a detailed, hands-on monthly review of your entire account and its performance, finding new ways to boost your SEO ranking as your business continues to grow. If required, Scott will adjust the SEO strategy, with a focus on brilliant, long-term results for your website.
What is Search Engine Marketing? – More Information On How it Works
Still wondering, ‘What is search engine marketing?’ Carry on reading…
In many ways, SEO is similar to a never-ending long-distance race. Imagine your webpage is a competitor in this race, for one particular keyword. Just like everyone else in the race, you want to be at the front, because that’s how you attract more leads and sales to your site. To see how you’re doing in this endless SEO competition, you might search for the keyword online. The page which displays the results of your search is a bit like a photo of a real-life race. It shows who is winning the race, who is in second place and who is third, but only at the precise moment the photo was taken. The problem is, a photo doesn’t show you how fast each competitor is travelling. So it’s impossible to tell whether the runner in second place is about to overtake the leader, or whether the leader is moments away from tripping up on a crack in the pavement. The same issue applies to a page of search engine results – they can be deceptive, lulling you into a false sense of security or causing you to panic when your SEO ranking is actually heading in the right direction.
For SEO to be successful, it’s important to become the internet marketing-equivalent of a fast long-distance runner – which is where SEO experts like Scott come in. He will create a comprehensive strategy focused on rapidly climbing towards the top of search engines’ pages. It may take a while to overtake your competitors – especially if they’re moving quickly too – but with the right approach, your website’s SEO ranking will be transformed, resulting in a significant increase in visits and customers.
Returning to the long-distance race analogy, imagine you’re in eighth place for a specific keyword. With a well-planned, comprehensive SEO strategy, you can quickly climb up the rankings. Once a variety of measures have been taken, such as improving on the page factors and adding high-quality content to your site, you may find your site overtaking the competitor directly in front of you and moving into a comfortable seventh place. As your site continues to grow, your progress through the ranks may not all be smooth sailing; there may be weeks or months when you wonder why you haven’t overtaken the competitor directly ahead of you, when the truth of the matter is that you’re just not quite moving fast enough. The key is to persevere, monitor your progress and adapt your approach when appropriate. As time goes by, your SEO ranking will increase and the competitors in front of you will begin to fall away. SEO is a grueling race, but the benefits of getting to the front of the pack can be transformative.
The Importance of Taking a Well-Balanced Approach to SEO
SEO is at its most effective when a variety of practices are combined. Scott encourages his clients to take a holistic approach to SEO to achieve the best results possible. Remarketing, whereby potential customers who didn’t make an order the first time around are reminded of your product, and Brand Enhancement, where online reputation is developed to attract more traffic to your site, can both be highly effective components in a thorough, well-balanced approach to SEO marketing.
Before proceeding with an SEO strategy, it’s important to consider exactly what you want to achieve, and who you want to target. Depending on your goals and customers, you may want to focus on either Local SEO or Global SEO. If you want to develop a worldwide customer-base, you will probably want to focus on climbing to the top of search engine results pages for keywords and terms with global appeal – global SEO. If your main aim is to attract customers in the town, city or region you’re based in, you will probably want to focus on keywords which people in that area are using – local SEO.
Other practices which can be effective components in a well-rounded SEO marketing strategy include Competitor Piggyback, where you use your competitors’ success to your advantage, Penalty Repair, where any damage sustained by failing to meet search engines’ strict criteria is reversed, and Reputation Management, which involves a variety of techniques focused on enhancing the way your website is perceived online to gain approval from search engines and climb towards the top of their results pages.
When you’re working with an SEO professional, it’s important to get regular updates and up-to-the-minute data, so you can monitor your progress. Scott’s SEO Reporting is tailored to the preferences and requirements of each of his clients. Unlike many SEO agencies, which issue standard reports to all of their clients, Scott provides regular reports with the amount of data which will be most helpful. He also uses Negative SEO Reporting, so his clients can rest assured that they will not fall victim to any black hat SEO practices. White Label Resellers play an important role in Scott’s SEO service, forging lucrative relationships with clients while Scott stays in the background and gets on with what he does best. Contact Scott for more information. Still wondering, ‘What is SEO?’ Get in touch and Scott will be happy to answer your questions.