All companies have one primary objective: to appear on search engines in front of competitors because if it were not so, they are ignoring many customers. A significant coefficient is speed.
Speed is a relevant factor in terms of SEO (search engine optimisation). User experience has gained more and more authority for search engines. If your website is not yet mobile optimised it's time to get it right.
The speed of loading a website is one of those factors that cannot be ignored in a digital strategy. Such an important factor as to be key to the success of a web project. Keeping track of how fast a website is loading is essential to avoid having a high rebound rate, especially when our goal is to sell.
Users have higher expectations as to the performance of technology and expect a web page to be loaded in a second or less. The KPIs of a company depend on the ability to convert web visitors into customers or potential customers. Taking care of details in visual elements such as images, buttons or call-to-action, navigation and website design helps to improve conversion rates.
But the results will never be the same if we forget to optimise the loading speed, since in this case there is a risk that those who visit the web will abandon it even before they can interact with it.
Impact of website speed on SEO
ROI or return on investment is one of the key factors in a company's decision-making process as it is the number that indicates whether a project will benefit or not. Even Google has discovered that the increase in loading speed of four tenths of a second would result in a decrease of 8 million in the volume of searches made in the search engine.
Another reason to optimise a website in terms of download speed is the influence it has on SEO positioning. Back in 2010, Google announced that this factor has a major impact on SERP results as it is one of the factors that is taken into account in the positioning algorithm.
The speed of a site should be at least one of the most important aspects of an SEO strategy as it can help a lot in improving a website's rankings and increasing organic traffic. The speed of loading pages on mobile devices is more important than ever. Consumer habits have changed and mobile users do not wait for a heavy web page to load and we know perfectly well that information that is affordable to a mobile user that is clear, complete and quick to get has a huge impact on business decisions.