In search engine optimisation, landing pages are used by marketing executives to measure performance of promotional campaigns. Different ads are allocated their own landing pages. Promotional campaigns targeted at various groups of consumers or prospects are launched. They lead each group to a different landing page to check sales conversion. Then the best measure of performance is achieved, which is released in the large-scale promotion.
Up to 60% of the professional e-mail marketing respondents prefer to test their marketing campaigns using the split A/B testing method on landing pages. These pages are not to be confused with doorway pages whose intention is not direct advertising but mainly serve the purpose of search engine optimisation and the reception of the user.
Each landing page must meet the expectations of the user from the search terms and the corresponding advertising context (expectation of conformity). Landing pages are considered only for a short time for decision making by the user. If the landing page does not make an impact within this five to ten seconds by highlighting features of the information or product represented, the users leave the page.
Landing pages should tempt the user to take action. A prominent indication of the purpose of the site should not be missed. This may include the generation of so-called qualified leads.
What is the form and function of PageRank?
PageRank is a family of algorithms for network analysis that gives numerical weights to each element of a collection of hyperlinked documents, such as web pages in order to measure their importance in this group through a search engine. The algorithm can be applied to any collection of objects with reciprocal links and referrals. The given numerical weight to each element and is called PageRank.
The PageRank process has been patented by Stanford University in the United States under number 6.285.999. Only the name PageRank is a trademark of Google. Google has exclusive license rights on the patent to PageRank.
How does backlinks help improve page rank (PR)?
A backlink allows a webmaster to send a user to another a web page. In HTML, the link leads to the syntax <a href="http://"> . This link can be opened in the same browser tab in a new tab or a new window. Generally, the webmaster will point a link back to a page related to the page he publishes.
The web search engines exploit this information to determine the importance of a web page: A page that has a lot of back links (relevant) will benefit from a better positioning in search engines.