Search engine optimisation refers to a set of techniques and process employed by webmasters in order to place their websites high on search engine result pages. Without proper SEO, your website, quality as it may be, may never see the light of day. This is mostly because search engines are the ones that direct internet users towards the most relevant websites when certain keywords are keyed in.
SEO involves some very complex processes to do properly and you'd be better off hiring a professional to optimise your website. With the help of a SEO expert, you'll realise the results faster and you get enough time to handle the business aspect of your website. Better search engine visibility is critical to boosting traffic to your website which will lead to more sales and increased brand awareness.
Factors to Consider when Hiring SEO Experts
Deciding which SEO expert to hire can be an overwhelming task even to the most computer savvy person. For starters, there are many SEO services to choose from, making it difficult to tell the good ones from the bad ones.
Questions to Ask When Looking to Hire SEO Expert Services
Can I see a List of your a Previous and Current Projects?
Before you get started with any SEO consultant, it is important that you get an idea of what they are able to do. By checking out the websites they've worked on in the past or currently working on, you'll be able to see how long it took to improve a website's ranking and how much traffic flows into it.
How do You intend to Improve my Websites Visibility?
It is paramount that you find out how the SEO experts intends to optimise your website before investing your time and money on their services. Avoid any expert that uses black hat techniques as this can get your website penalised or even banned from showing up in the results. The expert's proposal should include an initial technical review of your existing website to help identify any issues that could be standing in the way of better ranking. Such technical reviews weed out error pages and broken links after which the expert formulates strategies that will help get your website on top.
Will my Website Achieve No#1 Ranking on Google and Other Search Engines?
If your candidate answers Yes to this question, it would be wise to turn around and look elsewhere. While it is impossible to guarantee a number-one placement on search engines, there are service providers that will make such bogus claims. Others will claim to have connections and insider relationship with search engines, guaranteeing you special privileges. All these should be avoided at all cost.
Before hiring any SEO expert, make sure you understand what you are getting yourself into by learning as much about the service as you can.