Search engine optimisation (SEO) is a rather confusing aspect of the web as it involves complex processes that come together to improve a website's visibility on search engines such as Google, Bing and Yahoo. In order to properly optimise your website, you'd be better off hiring SEO experts. However, with so many people claiming to be experts, weeding out the true experts from bogus ones can be quite a challenging task. Here are some questions to ask potential SEO service providers that will help you make an informed decision.
What Is SEO?
While this may seem like a basic question to ask, it will help you understand your potential service provider better. SEO is constantly evolving and not many people can keep up with the changes. Having someone that can explain and make you understand what SEO entails is a huge plus when it comes to hiring an expert.
What Methods do You Intend to Use to Improve my Ranking?
While every SEO expert has their own way of improving a website's visibility, there are certain best practices and foundation principles that all services providers should adhere to. Before investing your marketing budget on SEO services, find out how the expert intends to rank your website higher on search engines. Make sure that their suggestions include an initial auditing of your website to weed out issues such as broken links, duplicate content and error pages that could be causing low ranking. If they are hesitant or unwilling to share their methods, then take this as a red flag and search for a different service.
Do you Adhere to Google's Webmasters Guidelines?
To prevent websites from using deceptive means to drive in traffic, Google has set forth some guidelines that all webmasters should adhere to. Failure to follow these guidelines could result in the penalising or banning of your website. To avoid such costly problems, make sure you only work with ecommerce SEO expert that follows the rules to the letter.
How Often will You be communicating Changes Made to my Website?
SEO tactics involve a lot of changes to your website, all which you should be kept on the know on and give approval for. Whether you are updating or creating your SEO plan from scratch, it is important that you stay updated on all the changes taking place. Discuss with your service provider how and how often you want them to communicate these changes to you. It is typical for most agencies to send monthly reports detailing all the work done on your website and suggestions that would improve ranking farther.