The Google PageRank algorithm takes into account the back-links to determine the positioning of a page or site. For this reason, webmasters often use optimisation techniques for search engines to increase the number of back links pointing to their website.
The major web search engines like Google, Bing and Yahoo offer an operator or a specific service to determine the number of links pointing to a particular page or website. Google does not show all the return it identifies as not to expose the secret algorithms of its search results links.
Google shows only a part of the existing backlinks to a page web. Google has recently added a new tool for webmasters that allows them to see more links back to their websites. Some specialised sites provide information on backlinks, including Google Webmaster Tools. Extensions and plugins for web browsers were developed to facilitate this research.
Promoting your website
In terms of visibility, it undoubtedly rewards building profitable relationships with institutions, companies, consumers and influencers. Quality backlinks make it possible to elevate the authority of your website and therefore the value perceived by Google. The more these links are spontaneous, the better. The construction of relationships for this purpose is called link building.
Be careful: this is an extremely delicate activity, which can lead to heavy penalties if perceived as forced by search engines (link exchange, spam on blogs, links from compromised sites).
Better visibility and positioning on Google Maps!
After focusing on how to improve the ranking of your website in organic search results, it can be useful to consider appearing among the first results of Google Maps when users perform a local search. First you must sign up on Google My Business Without this you will not have to do is fill out your card with complete information, correct and updated.
You should know that the local search results on Google are based mainly on three factors: relevance, distance and importance. The relevance has to do with the correspondence of the data you entered (address, telephone, e-mail, fax) with contact references from other websites. If the information matches, Google will label your card as trustworthy, improving your ranking.
As for distance, Google refers to the data entered or automatically detects your location. Your activity does not necessarily appear first: if Google establishes that a business that is more distant than yours is more likely to offer users what they are looking for, it is likely to give this a better score.