Potential customers might not even know that you exist if your website does not show up on the first page of Google, Yahoo, or Bing search results. Better visibility on search engines is vital in increasing the traffic to your website, something that may lead to a boost in brand awareness and more sales and gains, informs SEO consultant, Scott.
It is necessary to hire SEO expert UK if you do not have the time and technical know-how to improve your website's ranking on search engines.
Below are some of the important questions to ask potential search engine optimisation experts before choosing the one to hire:
Can see a list of past and current clients?
A good SEO expert keeps a list of those he or she has served and will be ready and willing to share their contact information for you to do your research and confirm how good they are in what they do.
These clients will help you not only gauge the abilities of the consultant, but also confirm if the said expert worked on a specific SEO campaign or not. Even though the references might not provide specific analytics, they will at least let you know if the consultant made a positive impact on their websites search rankings. They will tell you if they were able to make positive conversions and gains in audience courtesy of the expert's work.
How will you improve my rankings on search engines?
Avoid SEO experts who do not want to discuss in detail the methods they will employ with you. They should explain to you the strategies they plan on using to drive up your ranking on search engines. On top of that, they should give you an estimate of the time they think it will take for the SEO campaign goals you had set to be achieved.
Do you follow search engines' webmaster guidelines?
Search engine webmasters set guidelines that are meant to be adhered to. For instance, Google has webmaster best practices that prohibit twelve common SEO tricks. These tricks include adding bogus hidden text and links and automatically generating spammy content. Your website can be placed at a very low search results ranking, or be banned by Google from search results if the expert you chose does not follow these guidelines. Yahoo and Bing also have their own webmaster best practices that should be followed. Therefore, only hire an expert who confirms that he or she adheres to these guidelines.