It can become a little bit of a dilemma when it comes to figuring out if using a pay per click agency is a smart thing to do or not. It can seem pretty easy to set up a PPC campaign and manage it initially, but things become trickier as a company grows.
The first thing a company needs to do is figure out the amount it is going to cost. There are people who will have a smaller company and just see it as a necessity to go with an outsourced option. There is nothing wrong with that, as they usually can handle things pretty quickly. The only problem is, they are not going to be working directly with you and instead working with probably a number of other companies. If there is anything urgent, it likely means your business will be on a waiting list.
With an in-house option, PPC management can work pretty well. It is very easy to not only manage things that are always going on, but starting a new campaign can be done very quickly as well. The issue with that is it can become pretty costly without really thinking about it. They will be on salary, and there is also some initial setup costs that need to be considered.
Since there is quite a bit of money to be made for managing a lot of other PPC campaigns, more and more agencies are getting the brightest minds. Sure, the huge companies are going to have people who know a lot about the growing industry, but it is going to be difficult to find a person to work exclusively with your company when they could be working for top pay per click agencies and making a lot more.
That is why most people consider the fact that at the end of the day, a PPC agency is the smarter choice. They're able to handle some things that will allow you to save money and time. Things like bid management and reporting is something they do all the time, and it makes things a lot less stressful. It also allows people to be a lot more flexible and productive. Instead of wasting time working on a campaign in house, that time can be used for other things to grow the business.
Be smart about shopping for the right agency and everything will work out. Remember that the best option might cost a little bit more money but will be worth it in the end.