Having the best PPC agency on your side is definitely a game changer when you're battling for online supremacy. For when you're paying per click, you'll want to make sure that you are only getting authentic visits. True, online advertising has gone past the era of unaudited click-through rates, but one can never be too sure these days.
That's why it's always important to screen the prospective PPC agency before you buy into it or sign a contract with the company. You don't want to pay for manufactured clicks but only for the genuine ones.
But How to Make Sure?
Stay away from agencies that pay clickers to do their bidding. Just as you would invest in organic search engine optimisation, so must you make sure that you're only working with a reputable firm or firms. The trick of the trade is to ensure that you just don't trust the firm's self-assessment.
Just a casual Googling or Binging of the company in question can net unsuspected findings regarding the agency concerned. So don't hesitate to do it while you still can. You don't want your money going down the drain, and certainly not when you intend to invest millions or go for a long-term approach in regards to your campaign.
The Importance of Fraud Alert Subscription
You can also try subscribing to lists of fraud clickers that are usually compiled by SEO companies. And while you perform the necessary espionage work, be sure to invest in organic click generation as well. Paying for clicks is simply no substitute for the organic variety. However, you still need both.
A Two-Prong Strategy Generates the Greatest Results
Firms that use scripts to generate clicks are definitely off the table as far as you're concerned. And the same goes for content farms that are banned by most established search engine companies, anyway. In your desperation to increase your click-through rates exponentially, be sure to watch for the telltale signs of fraud such as accidental, automatic or manual clicks.
Take the time to look at the numbers for all three categories. Not all of these types of clicks are invalid. For example, some surfers do make the mistake of going to the wrong site. And yet, they opt to stay anyway, after finding a gold mine of information on a subject that they were not interested in to begin with.
Paranoia Makes Sound Business Sense
So the bottom line is to not only to have a PPC agency of your choice. You also need to hire an oversight firm that watches the big numbers for any signs of manipulation or fabrication. A click monitoring company can go a long way in making sure that your investment is protected from any type of anomaly.