There are individuals in every industry and sector who others look up to, are pioneers, and who set the bar for excellence in the field. Apart from inspiring others, they are also remarkable at their craft. David Szetela, Melissa Mackey, and Bead Geddes are just a few of the PPC specialists who have always inspired most of us to be better.
A great PPC management agency or specialist has certain qualities that set him or her apart from the rest. These qualities help in knowledge sharing, client relations, and day-to-day management. Above all, these qualities strengthen the ability to think out of the box and answer questions that people are not even asking.
Here are some of the qualities to for in the best PPC agency:
Critical thinkers take their time to plan and prepare for their next move. For instance, a critical thinker thinks critically when to begin preparing for his or her winter campaigns before the season even starts. Critically thinking questions are questions such as:
- The cist projections to show clients
- Early trends that he or she will be showing for the next season
- How paid search help other marketing channels
- How the new Google Shopping campaigns have impacted PLA exposure from previous months
What a critical thinker does is he basically looks ahead to determine what the future will demand and to get ahead of the game. Hiring a PPC agency with critical thinkers will do your campaigns a lot of good and help boost your business.
Thinks beyond PPC
Another quality of a great PPC specialist is that he or she thinks beyond PPC. What he or she does is looks at the entire online marketing industry and makes decisions based on what they see.
Good specialists also examine how your site will impact performance and have the understanding that ongoing site optimisations are important to PPC. A great PPC agent understands that PPC is just a small part of a much bigger ecosystem.
PPC is not just data oriented, it is also as much about writing. An average PPC professional writes at least a couple thousand words a day. This is together with deals with miscellaneous items, blogs, emails, and workload. Because writing is an important part of the job, it is very important that the PPC agent of your choice be a great writer as well.
There are so many other qualities to look for in a great PPC specialist. These three are among them. Therefore, make sure you choose an agent with these traits.