When you hire search engine consultants they hold the fate of your website in their hands. You need to make sure that they know what they're doing. So, what should you look for when
Proven Track Record
Nothing shows that a search engine consultant knows what they're doing like a satisfied customer. When you're interviewing a consultant ask them for referrals, or at the very least make sure they have some testimonials. Once you get them, take a look at where their previous client ranks in search engines. If it doesn't rank all too high, they may not be up to the task.
Sure, everyone has to start somewhere but it doesn't have to be on your site. If you're going to pay good money to a consultant you want to make sure they have been around long enough to know what they're doing. Search engines change how they rank pages all the time, someone with a lot of experience shows that they can handle those changes and adapt.
4. Understand All Types of SEO
Search Engine Optimisation (SEO) is more than just keyword stuffing. There is technical SEO, the search engine's ability to crawl on your website and index everything on it. Then you have on page SEO, that's short and long-tail keywords and actual page optimisation. Finally, you have off-page optimisation or links back to your site from other websites. If a consultant doesn't know how to do all of these look elsewhere.
5. Communication Skills
The best consultants in the world aren't worth a penny if they can't communicate with you. You need to be able to tell them your needs and wants and they need to be able to tell you what they're doing and what they need to do for you. Nothing is more frustrating than sending an email or calling a consultant and never hearing back. Make sure that you get a consultant that not only communicates with you but communicates well.
6. Love Of The Job
Who would you rather hire, someone who is just doing their job to earn a paycheck or someone who genuinely enjoys what they are doing? Better yet, which one of those people is going to put more work into your website? Your consultant should have a passion for their work and truly enjoy what they are doing.
Good search engine consultants can take your website to new heights, but a bad consultant can ruin any chances of success. It is very important you look for all of these traits when you are hiring a consultant so that you have the best chance of getting your website off the ground.