If you have been serious about promoting your website, chances are one question has come to your mind. While it may be obvious to others, for those who are starting out, the term may be confusing. So, let's try and answer this once and for all: "What does an SEO expert do?"
The actual answer may vary with each individual. However, there are certain things that most SEO experts have in common. Here are a few things you should know about SEO and people who help you with it.
SEO stands for Search Engine Optimisation
The main term, SEO, is about making sure that search engines rank your site high in their listings. This is done by optimising your site for specific keywords. Thus, the job of the SEO expert is to help you achieve good rankings.
They do this job by staying on top of all the latest techniques and SEO news. They then apply these to your website. On the most basic level, they will make your site easy to understand by search engines.
Creating useful content
The secret to good SEO is content. After all, that's what search engines are truly interested in. They want to serve useful content to their users. So, an SEO expert will help you build a good content strategy. In some cases, they may even create this content for you.
Link building strategy
In order for search engines to understand the value of your site, they look at how other people react to it. One of the main indicators of your site's value is how many people link to it. That's because sites with quality content tend to get more links.
Also, search engines look at how trustworthy your links are. For example, sites belonging to a university carry more weight when it comes to link. An SEO expert will help you attract as many quality links as possible.
General online marketing advice
To top all that, SEO experts are well versed in many online marketing techniques. They can use a combination of various strategies to help you get more traffic. They can also help you convert that traffic into buying customers.
The best way to learn more is to speak to an expert. You can let them know what your business goals are. That way, you can get customised advice, specific to your situation. If you want more traffic, speak to an SEO expert today!