Organic search results are based on the relevance of a keyword on a page of a website. The area of optimisation for search engines (SEO - Search Engine Optimisation) is with maximising the visibility of a website in the listings. Some entrepreneurs base their SEO strategies for their website to reach a successful position in organic search results for multiple terms and keywords.

Users search tendencies

Users tend to first access the hyperlinks in the organic search results, not finding what they seek, only then do they access the pages of paid ads (sponsored ads). On average consumers spend 10.4 seconds on a page to view search results. Users looking to transact view more results, on average 9.9 compared to 8.5 for users who just want information.

Buyers spend more time examining results, 11.4 seconds on average, compared with just 9.4 seconds for those seeking information.

Getting on the first page of organic search results (SERPs)

Aiming to provide seekers, information which makes a website relevant and important to the research topic, some modifications will be essential to gain top positioning of a site. Structures considered include formatting, text, keywords, links, naming pictures, videos and more.

It is important that the site be lightweight, with easy navigation and relevant text whose keyword density is adequate to their relevance. Thus, getting to the first page of Google becomes a reality. There is a need to create a sustainable network of support to gain and maintain the position, says SEO expert Scott.

Updates via blogs and disclosures in press releases will be primarily responsible for creating backlinks, considered essential to the success of the optimisation of the website and gain optimum positioning in search engines, helping the site reach the first page of Google, Yahoo, MSN, Bing and others.

A landing page is usually optimised for specific keywords to get the search engines to index and display correctly when the prospect makes a search by entering these keywords, says SEO consultant Scott Smith. You can have different landing pages that promote the same product but optimised for different keywords. This maximises the chances of getting more potential customers descending on the offer page.

These types of pages can be distinguished from other forms, such as jump pages. Some people often call them splash pages but the latter term is more common. Recent studies disqualify the use of splash pages as users tend to circumvent or leave the site if the presentation is poor or too extensive for loading and viewing.