For most business owners, the idea of running ads on Google can be exciting and likewise terrifying. If adwords are used the right way, it could transform your business, however, if it's not done correctly, it could end up costing you thousands of dollars, and you get absolutely nothing in return. Nonetheless, AdWords is an intricate and complex topic, and before you can find out exactly how much money you can earn from it, you first need to understand exactly what the platform is and what it provides to your business.
Google AdWords is fundamentally a pay per click advertising platform. It offers advertisers two basic ways to reach out to people. The first one is through the Google search network, and the other is through the Google display network. These approaches are very different, functionality, however, they both use the pay per click bidding system where advertisers have to bid in order to have their ad shown to target audiences.
The Google such network lets you show your ads to users who are actively searching for the specific keywords that you have chosen. For example, if you own a landscaping business, "then you can bid to have your ad show up each time a user types in the phrase" landscaper in Tallahassee."
Text ads are a great opportunity to capture users who are at the searching and buying stages of the digital sales process. These text ads are marked with a little "AD" tag next to the sites URL.
Alternatively, the Google display network works a little differently. Ads are placed on websites were you think your target market will be frequenting as opposed to users who are actively searching for the product or online service. These ads are placed in the form of display ads and banner ads.
However, since people are not really actively searching for the product or service, they are less likely to click on the ads. However, on the other hand some people really don't know what they want until they see it. So what these display ads actually achieve is getting your ad discovered and out there in front of customers who may never have found your company on their own in the first place, so display ads do have their fair share of advantages.
If this is all fairly new to you, it is recommended that you hire an adwords management company or PPC agency London to help your business reach new heights.