When you're a PPC consultant London, you want to make sure that you have all the bases covered when it comes to offering your pay per click services to website owners around the world. The first thing you have to consider is your reputation. The fastest way to check that is to Google or Bing yourself or your business.
Coping with Bad Publicity
Did anything show up in your search? And if so, was it good or bad? The fact is, for people with incendiary feedback about a business, it's only a matter of time before their point of view is broadcast on a large-scale basis over the Internet. In contrast, positive reviews tend to be few and far between.
PPC Consultant London Do's and Don'ts
So the bottom line is, if you get a negative review somewhere on the Internet, you best be doing something about it. After all, it does have a way of spreading like wildfire. The quickest way to remedy your faulty reputation is to change your business name, online profile or account.
For once you got a tainted reputation, there's absolutely nothing that would rescue you from such an image. Any kind of superficial firefighting is bound to be met with overwhelming force. It's your word against the negative feedback and it's almost always next to impossible to win the war.
Just Starting Out
There's nothing like starting out with a clean slate. Next to walls, your email accounts have ears. They have a way of reporting you to the authorities when you're perceived to have done the bad deed of grossly inflating your company's click-through rates.
Luckily, you can always start over. However, there's also a way to take advantage of a negative image. For as the saying goes, bad publicity is still publicity. So you can use it to your advantage if you have the heart for it.
Good Guys versus Bad Guys
The fact is, there are website owners out there who still might prefer to work with a PPC consultant London who knows all the black magic in regards to the science of getting Internet hits. So if you really know a lot about using scripts, bots, and content farms as opposed to generating honest to goodness hits, you might as well stick to the knitting. Always look for a reliable, results driven PPC ad agency.
It's like the difference between Harry Potter and Voldemort, there's a market for both depending on client preference. The idea is not to lose yourself in trying to be somebody you're not. Your true calling awaits.