Search engine optimisation refers to a set of rules and processes used to help rank websites high on search engines. The reason you want your website ranked high is due to the fact that internet users assume that the websites displayed in the first few pages of search engine results pages (SERPs) are the most relevant and thus tend to click on the first few links displayed. Even with a high quality website with fancy web design, you'd still require SEO strategies in order to improve visibility. Otherwise, your page might never get picked up by popular search engines such Google, Bing and Yahoo.
Search Engine Optimisation Consultant
The technical jargon associated with SEO can be overwhelming for someone that doesn't have enough understanding of how online marketing works. This is where a SEO consultant comes in handy. An SEO consultant can be an individual or agency that specialises in analysing existing SEO efforts and coming up with strategies that will improve both website's ranking on search engines as well as traffic.
What Does a SEO Consultant Do?
The SEO expert job description is always transforming as Google search algorithms are constantly being upgraded to improve the way the system works. A SEO expert is therefore required to be up on their toes and familiarise themselves with any new advancements in search engine algorithms. Some of the new terms and advancements creeping into the market include; Progressive Web Apps (PWA), Structured Data, Featured Snippets, Geofencing, Influencer Outreach, WordPress Supremacy and Hyperlocal Marketing among others. A reliable SEO expert should be well versed in the latest trends in the SEO industry in order to provide the best services.
The work of a SEO consultant includes analysing and reviewing a website and its incoming links before providing expert advice and recommendations on steps to take in order to improve ranking and sales. To achieve this, SEO consultants must be able to; understand client's objective, keyword research and analysis, web page optimisation and diagnosing and resolving technical SEO issues among others.
Hiring a SEO Consultant
When hiring SEO consultants, the first thing you need to consider is experience. Anyone can set up an agency and call themselves consultants. However, a lot of little details go into the bigger picture and it would take years of experience to fully understand how the industry works.
Finally, your SEO expert also needs to have an in-depth understanding of the three SEO tiers. These include technical SEO, On-page optimisation and off-page optimisation.