Identifying An Affordable PPC Management Agency
When it comes to PPC management pricing, each firm has its model. Some require a one-time set up fee plus monthly charges, while others charge according to customer conversion rate. Based on these metrics, it can be tricky to identify the most affordable PPC management agency for your business. Here are few tips to evaluate when choosing an agency to manage your marketing.
Various factors determine the PPC management pricing. A commonly used methodology is to multiply your Ad's quality score with your maximum cost per click bid. The value obtained determines your Ad rank, which determines the placement of your Ads on search engines. Pricing also depends on the quality of the landing page where customers are directed after clicking your Ad. Note that you can end up spending less and still earn a top advertising spot if your advert has higher quality scores than that of your competitors.
It is important to note that the cheapest might not be the best PPC agency. For instance, £300 spend on a poorly managed campaign is £300 wasted, but a £550 campaign with high conversion rate and positive ROI is more preferable. It is better to choose an agency based on their track record and management capabilities rather than the pricing.
Until now, you should have noticed that pay per click advertising depends on your budget. The higher you pay the better results you will get. If you need the campaign go generate traffic immediately, you should consider increasing your budget. On the other hand, you can pay little if you are comfortable with slow, steady growth.
PPC management pricing also depends on the industry. As of now, advertisements on legal, insurance, and financial services are the most competitive. Retail companies come second and the other categories follow. On average, you should set up a budget of £1- £2 per every click if your business is not within the highly competitive bracket. However, you should keenly monitor your relationship with the PPC management agency to get a return for your investment.
Here are few indicators that could tell you if your PPC management company is ripping you off your marketing budget. If the management team does not request you to provide keyword input or does not guarantee high ranks for a given set of keywords it is likely to be a rip-off. Also know that you are not getting value for your money if the management company does not provide PPC performance reports. Additionally, agencies that are straightforward should give you regular updates on ROI, conversions, and cost per acquisition.