If you run an online business, there are times you will need to make changes for the best interest of your business. Some of those changes may include hiring an alternative or new SEO company or PPC agency. The fact of the matter is that irrespective of how comfortable you feel with your old PPC agency or how long you been with them, if they are simply not delivering the type of results that you want to see, then you definitely need to sever your ties with them.
You can start by hiring a new Pay per click agency. After doing so you should undertake a vetting process. During this time, the AdWords marketing agency will have the option to get to know your business, and you also have an opportunity to understand exactly how they work. This process may extend with follow-up meetings and request for resources depending on the products, services or market you are involved in.
The transition process is not the smoothest for all parties involved. However there are a few practices to put in place that will make you the process simpler and easier for everyone involved.
Make sure that you are in complete control over your accounts. Many customers tend to trust their agency to do everything. However, there will come a point in time when you will need to have access to your own account. So establishing this from the onset is crucial. If the agency has set up your account properly from the beginning, then you will have full access to everything. You can also send an invitation to your new PPC agency to join your ad words MCC account.
It's also important to set your expectations with your new PPC agency from the start. You must have a baseline for performance, and you must have certain requirements that are made known to the agency from the beginning.
One way in which you can test the competency of your new PPC agency is by asking them to check the previous agency's work or any other resources you offer. This will give them the opportunity to uncover previous issues, missed opportunities and also come up with fresh ideas as a result of this.
The most important thing is that the PPC agency London business people recommend is transparent and proactive. It is always a pleasure to deal with a company that is professional and forthright.